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242 - Influencer Brand Hits and Misses with Stefani O'Sullivan, Head of Marketing at Staud
What does it take to become a successful fashion brand in today's market?
According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and beauty industry.
How is Staud leveraging the creator community and organic content to drive growth?
Stefani chats with me about the specific challenges of launching celebrity influencer brands and the…
The skinny
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