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Why Marketing Works: How a 26 Year Old Created Cycling’s Greatest Marketing Spectacle
Lance Armstrong might be the first name you think of when you hear the words, “Tour de France,” and sure, he’s certainly a marketing genius in his own right, but he isn’t anywhere near the same level as the OG marketer who turned the French cycling event into the marketing sensation it became. Who is the mystery man behind France’s biggest sports tradition?
Meet Geo Lefevre, a 26-year-old writer who just wanted to promote his magazine, L’Auto. Learn how through nothing short of a stroke of genius, Geo decided to take his magazine’s fate into his own hands, creating the idea for a grand…
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