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234 - How to Better Understand Your Audience, with Patricia Rollins, Head of Marketing for Typeform
Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal?
Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach.
Can more conversational forms improve customer engagement rates? Patricia shares her top insights on the importance of understanding your audience, optimizing the form experience, and leveraging data for more successful marketing campaigns…
The skinny
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