Shows / Two in Twenty
Two in Twenty
Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up on our previous podcast series AIM High on this channel for further listening.
Episodes
- Two in Twenty
How do you build brand equity with AI?
Asset managers want their marketing teams to drive growth, not just support it. For CMOs, that means showing how spending on brand and education turns into…
Two in Twentywith Gemcorp's Tom Hughes
Tom Hughes, Chief Marketing and Communications Officer at Gemcorp, shares insights on how asset management firms, especially smaller ones, can leverage…
Two in Twentywith Liontrust's Simon Hildrey
Simon Hildrey, Chief Marketing Officer at Lion Trust, shares over two decades of expertise, from his unconventional journey through war studies and journalism…
- Two in Twenty
with M&G's Laura Brown
Laura shares her journey from strategy to marketing at M&G, emphasising the importance of authenticity, creativity, and boldness in financial services…
- Two in Twenty
with Neuberger's Henry Detering
What does it take to balance consistency with flexibility in a global brand? In this episode, Neuberger's Henry Detering draws on 20+ years in asset management…
- Two in Twenty
with Ruffer's Alex Laurie
Financial services still has a bit of an intimidating reputation that is stopping a lot of great and talented people from applying for roles. In our latest…
- Two in Twenty
with JP Morgan's Arlene Ingram
Twink is joined by Arlene Ingram of JP Morgan Asset Management, who discusses her career journey, the complexities of strategic marketing in a global context…
- Two in Twenty
with Ninety One's Malcolm Fried
Our host Twink Field interviews Malcolm Fried, CMO of Ninety One, about how a focus on fundamentals and positioning were instrumental in helping the firm…
- Two in Twenty
with Baillie Gifford's Ian Bruce
In this episode of Two in Twenty, Ian discusses his extensive career at Baillie Gifford, highlighting the company's growth and the evolution of its marketing…
- Two in Twenty
with Columbia Threadneedle's Ross Duncton
Twink is joined by Ross Duncton of Columbia Threadneedle, who shares his career journey, and tells us the importance of understanding product and market…
- Two in Twenty
with Paul Zettl
In this conversation, Paul Zettl shares his extensive career journey in financial services marketing, discussing key experiences at various firms. He…
- Two in Twenty
with Aviva's Kelly Mikhailoff
In this episode, our guest Kelly Mikhailoff emphasises the importance of building a strong team culture as the foundation for success. She discusses the…
- Two in Twenty
with MFS's Lucy Davidson
In this episode of Two in Twenty, Lucy Davidson shares her career journey from technology to marketing, discussing the challenges of transitioning into a…
Two in Twentywith Janus Henderson's Alanna Nensel
Join Twink Field, Senior Partner at Alpha Agency, as she hosts Alanna Nensel in the latest episode of our 2 in 20 podcast. They discuss Alanna's history in the…
- Two in Twenty
Why did that pitch fail?
Join Kirsten Hastings, Head of Content at White Marble Consulting (an Alpha Group company) as she hosts Nick Pilkington in the latest episode of our 2 in 20…
- Two in Twenty
Demystifying diversity
In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali, Marketing Consultant at White Marble. Join us as…
- Two in Twenty
Size does truly not matter when it comes to systems stewardship
Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel…
- Two in Twenty
Marketing and the multi-affiliate model
Kirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing &…
- Two in Twenty
To B or not to B Corp
In this episode, Kirsten Hastings, Head of Content at White Marble Consulting and Lisa Mattes Senior Marketing Executive are joined by Lucy Ronan, Impact and…
- Two in Twenty
When global messaging and local language converge
In this episode Kirsten Hastings is joined by Cordelia Hughes Regional Vice President, Financial & Legal at RWS Group, and Lauren Glossop, Marketing Consultant…
- Two in Twenty
Build up CX by breaking down silos
In this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client…
- Two in Twenty
Shaping culture and building behaviours
In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of…
- Two in Twenty
Sustainability is not enough
In this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie…
Two in TwentyWhite Marble and tml Partners: All roads lead to culture- takeaway points from ESG roundtable
White Marble and tml Partners brought together senior marketers in investment management to discuss the importance of nurturing and demonstrating culture, as a…
Two in TwentyAIM High: Adding influencer marketing to your campaign toolkit
When the term influencer marketing is mentioned we immediately associate it with a B2C strategy and of people promoting products on Instagram and TikTok…
Two in TwentyAIM High: Talking about marketing influence and role modelling
With Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to one of the front runners and truly delve into what it…
Two in TwentyAIM High: Tackling the assumptions and opportunities for ETFs
ETFs have been one of the most successful financial innovations in the past few decades and are heading for yet another record year. But what makes ETFs so…
Two in TwentyAIM High: The legacy and leadership of the UK pensions industry
Unsure how the UK pensions industry actually works? Not to worry, we have it covered in today’s AIM High episode: The legacy and leadership of the UK pensions…
Two in TwentyAIM High: Building sustainability credentials in your brand
Welcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in the studio by Benjie Elston…
Two in TwentyAIM High: Creating content for social engagement
Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms…
Two in TwentyAIM High: Assessment of Value year two: The good, the bad and the ugly
The FCA Assessment of Value reports came into effect in September 2019 due to a lack of transparency in the financial industry. The reports were introduced to…
Two in TwentyAIM High: Techniques to deliver cut-through presentations
Giving presentations is a required skill in modern society and while it can seem easy enough on the surface, delivering cut through presentations that truly…
Two in TwentyAIM High: The importance of a learning mindset
A learning mindset is crucial for a digital focused world. In the past 18 months all industries have undergone a digital evolution with work processes and…
Two in TwentyAIM High: Marketing in the Middle East
The Middle East is considered by many as an opaque market, it can be difficult to know who the end investors are and the industry is extremely relationship…
Two in TwentyAIM High: Content to build audiences
Growing an audience, as we’ve all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all the other companies…
Two in TwentyAIM High: Women in Leadership Roles
Ahead of International Women’s day on Monday 8 March, we thought it would be a great opportunity to share with you this enlightening podcast on women in…
Two in TwentyAIM High: Tactical trends in 2020 & strategic plans for 2021
2020 is the year that will stay in our minds forever. The year that impacted us all in completely different ways and that transformed all areas of industry…
Two in TwentyAIM High: The art of storytelling
In a world where clients are faced with an array of content and choice, the businesses that survive in 2021 will be the ones that find new ways to engage and…
Two in TwentyAIM High: Engaging clients & motivating teams
The COVID-19 pandemic has affected companies all across the globe and created a peculiar workforce environment where employees can no longer have in person…
Two in TwentyAIM High: Building an ESG Business & Brand (Part 2)
Welcome to part two of our podcast series: Building an ESG Business & Brand. In part two, Twink is re-joined by Benjie Elston, Product Director at White Marble…
Two in TwentyAIM High: Building an ESG Business & Brand (Part 1)
Although ESG investing isn’t new, the COVID-19 pandemic has highlighted the importance of maintaining investment exposure to companies that pursue sustainable…
Two in TwentyAIM High: Unpicking sales enablement, ABM & ROI
In essence, sales and marketing are both working towards the same goal, however, how they have traditionally done this has differed greatly. Marketers have…
Two in TwentyAIM High: Marketing in Asia
Although the Asian asset management industry accounts for a mere 5 per cent of global investment fund assets, compared to Europe at 33 per cent, in recent…
Two in TwentyThe essentials of the US market
The US asset management industry is the largest in the world with assets under management totalling over $50 trillion, double the size of Europe’s assets of…
Two in TwentyAIM High: Segmentation as part of your marketing strategy
Understanding your target market is crucial for marketing success, yet, so many companies fail to take their clients’ needs into consideration when they plan…
Two in TwentyAIM High: Thought leadership in today's marketing mix
Thought leadership is an essential part of any content strategy, providing key insights and the ability to motivate and inspire team members. However, there’s…
Two in TwentyAIM High: Rethinking the role and delivery of events
The eventing industry – worth over $1tn globally – is at the sharp end of the disruption caused by the coronavirus. Corporate events, conferences and trade…
Two in TwentyAIM High: Stakeholder management, impact & influence
COVID-19 has pushed marketing to the forefront in many businesses as the full client experience is now being delivered digitally. Sales and marketing teams are…
Two in TwentyAIM High: Shrinking or growing your marketing teams? Tips for handling both conversations
In our remote working world, marketing teams are finding themselves incredibly busy - some are thinking about recruiting, while many other companies are…
Two in TwentyAIM High: Managing for Mental Health
Remote working has rapidly swept across the UK due to social distancing. Many of us may start to experience unanticipated mental health consequences from…
Two in TwentyAIM High: Building a high performing leadership team
Building high-performing leadership teams is essential for business success, and this is arguably even more crucial in highly unusual operating environments…
Two in TwentyAIM High: The role real assets play in a portfolio
Since the financial crisis, global public investors have increased their allocation to real assets at a steady pace, research highlights. The volatility of…
Two in TwentyAIM High: Under the bonnet of investment trusts & how to market them
We shine a light on investment trusts this week, looking into what makes this a good investment choice, and why it is difficult to promote them. Twink is…
Two in TwentyAIM High: Fund Governance
In today’s episode Twink is joined by Stuart Alexander, Co-Founder and CEO of Gemini Investment Management as they address Fund Governance within the…
Two in TwentyAIM High: Creating a new asset management brand
We are joined by Courtney Waterman, Head of Creative Marketing at Ninety One (previously Investec Asset Management) to talk about creating a new asset…
Two in TwentyAIM High: Innovation in financial services
This week we discuss digital innovation in financial services. Twink is joined by Olivia Vinden, Head of Fintech and Innovation at Alpha FMC and Andrew Scott…