AIM High: Adding influencer marketing to your campaign toolkit
When the term influencer marketing is mentioned we immediately associate it with a B2C strategy and of people promoting products on Instagram and TikTok. Although influencer marketing has been around for over 15 years it is only recently that B2B industries, like financial services, have started to adopt it.
In today’s episode Twink is joined by Tim Williams, CEO of Onalytica and Theodora Lau, Founder of Unconventional Ventures, to discuss how marketers within asset management can add influencer marketing to their campaign toolkit.
Themes covered in this episode:
· The essentials of…
The skinny
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