AIM High: The art of storytelling
In a world where clients are faced with an array of content and choice, the businesses that survive in 2021 will be the ones that find new ways to engage and connect with audiences.
In this week’s episode Twink is joined by Lori Stahl, Strategic Brand Storyteller and Heidi Bryant, Author and Marketing Director at CRU to discuss the art of storytelling in marketing. An often overlooked idea in traditionally ‘professional’ industries, the untapped potential of storytelling can open up new areas for marketing teams.
Themes covered in this podcast:
- The importance and different types of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.