How do you build brand equity with AI?
Asset managers want their marketing teams to drive growth, not just support it. For CMOs, that means showing how spending on brand and education turns into commercial results.
AI makes the job more difficult in two ways. It is changing how marketing teams work, and it is changing who reads what they produce. Content now has to persuade the large language models that prospective clients use for research, as well as the people who make the final decision. What works for one does not always work for the other.
In this episode of Two in Twenty, Twink Field talks to Andy Washburn, a former CMO of…
The skinny
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