AIM High: Building an ESG Business & Brand (Part 2)

Two in Twenty · Dec 8, 2020 · 36m · transcript

Welcome to part two of our podcast series: Building an ESG Business & Brand.

In part two, Twink is re-joined by Benjie Elston, Product Director at White Marble Marketing and Carlo Fassinotti, Head of Advisory Marketing at Nordea Asset Management to take a deeper dive into the fundamentals of ESG.

Themes covered in part two:

- Dealing with trust issues and greenwashing

- Balancing commerciality and resourcing ESG

- Improving a brands authenticity with ESG

- ESG measurement and reporting

- How the market is evolving and the future of ESG

For those that missed the first part, where Carlo, Twink…