AIM High: Unpicking sales enablement, ABM & ROI
In essence, sales and marketing are both working towards the same goal, however, how they have traditionally done this has differed greatly. Marketers have focused on analysis and process, whereas sellers have focused on relationships and results. Fast forward to recent years to find sales and marketing teams are now starting to work together with greater cohesion. Understanding the benefits that each side brings is leading to better qualified leads, stronger relationships, and overall increased revenue.
In today’s episode Twink is joined by James Smee, CEO & Principal Consultant at Bridge…
The skinny
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