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AIM High: Creating content for social engagement

Digital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources into their social media creation and distribution strategy risk being left behind.

Best practices for creating content and social engagement is therefore the topic of today’s episode where Twink is joined by Vince Gorgan, Director of Marketing at Lord Abbett and George Owen, Founder & Director of Itch Media.

Themes covered in this episode:

The starting principles and expectations we should have when…

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