AIM High: Content to build audiences
Growing an audience, as we’ve all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all the other companies now pushing seemingly endless quantities of content out online. If the pandemic has reaffirmed anything over the last 12 months it is that quality matters more than quantity. The businesses that thrived in the pandemic are the ones that got the content right and at the right time.
In today’s episode Twink explores content to build audiences as she’s joined by Kennedy Lynn, marketing analyst at White Marble Marketing and Vered Zimmerman…
The skinny
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