AIM High: Creating a new asset management brand
We are joined by Courtney Waterman, Head of Creative Marketing at Ninety One (previously Investec Asset Management) to talk about creating a new asset management brand. Also in studio with Twink is Dan Cordoni, Associate Creative Director, and Richard Sherwell, Client Partner at Publicis Sapient.
Themes covered in the podcast:
- Unique challenges in creating a new brand
- Insights into stakeholder management
- How to brief your creative agency and work with them to deliver on it
- The process and challenges of creating a brand name
- Building brand identity, narrative and articulation…
The skinny
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