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AIM High: Talking about marketing influence and role modelling

With Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to one of the front runners and truly delve into what it means to be a ‘marketing influencer’ and a ‘marketing role model’. In today’s episode Twink is joined in the virtual studio by nominee Alex Leay, Group Head Wholesale Marketing & Head of UK Marketing at HSBC Asset Management.

Themes covered in this podcast:

· The key marketing areas Alex focuses on

· Adjusting to a leadership position and how to motivate the right standards and behaviours

· Changing leadership styles

· Challenges…

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