Shows / The Marketing Brief
The Marketing Brief
Join host Brian Aucoin, a 25-year veteran of marketing and media. He's worked with premier brands: XBox, Mattel, Campbell's Soup, Moonbug, Sony Pictures, Paramount Pictures, Disney, Protect our Winters and goodr.
The Marketing Brief is a short-form podcast for CMOs, founders and growth leaders navigating the AI-powered, value-conscious economy. Each episode explores the systems, consumer tensions and cultural shifts shaping marketing in 2026. We seek practical and strategic conversations that…
Episodes
The Marketing BriefSocial Fabric Sessions: E16 AJ Vernet
In this episode, Brian and AJ discuss the evolution of Social Fabric, a community aimed at fostering real-life connections among executives. They explore the…
- The Marketing Brief
Dom and Brian Breakdown AI & Agency Work in 2026 (S3 E5)
In this episode of the Marketing Brief Podcast, host Brian Aucoin speaks with Dominic Tancaridi, a digital product agency founder, about the evolution of…
- The Marketing Brief
Shu and Brian Discuss ElectionsSimplified.com and How to Make Voting Easier for Everyone (S3 E4)
In this episode of the Marketing Brief podcast, host Brian Aucoin interviews Shu Yang about his project, Elections Simplified, which aims to make voting more…
- The Marketing Brief
Vanessa and Brian Connect on how Entertainment Marketing has Changed in 2026 (S3 E3)
In this episode of the Marketing Brief podcast, host Brian Aucoin speaks with Vanessa Gilmore about her extensive experience in marketing and entertainment…
The Marketing BriefSocial Fabric Sessions: E15 Cory Treffiletti
The conversation focuses on the importance of building personal relationships in marketing and advertising, particularly through the Social Fabric community…
- The Marketing Brief
Jason and Brian Discuss Company Culture and Culture as an Operating System (S3 E2)
In this episode of the Marketing Brief Podcast, Brian Aucoin interviews Jason Burnham, who discusses the importance of organizational culture in achieving…
The Marketing BriefSocial Fabric Sessions: E14 Lauren Fisher
In this episode of the Marketing Brief Podcast, host Brian Aucoin converses with Lauren Fisher about the importance of community, personal health journeys, and…
- The Marketing Brief
Scott and Brian Long for the Advertising of Yore and Discuss Entertainment Marketing in 2026 (S3 E1)
In this episode of the Marketing Brief Podcast, host Brian Aucoin speaks with Scott Bischoff about the evolution of film marketing, the impact of creators on…
The Marketing BriefSocial Fabric Sessions: E13 Meg Wells
In this episode of the Marketing Brief Podcast, host Brian Aucoin speaks with Meg Wells, a branded entertainment futurist, about the importance of human…
- The Marketing Brief
Frank and Brian Connect on Authenticity in Your Marketing Message in the Age of AI (S2 E19)
The conversation covers the importance of authenticity in marketing, the role of functional AI in marketing, lessons from the music industry, the target…
The Marketing BriefSocial Fabric Sessions: E12 Keith Pape
In this episode, Brian Aucoin interviews Keith Pape, a multi-entrepreneur and member of the Social Fabric. They discuss Keith's background, family, career, and…
The Marketing BriefSocial Fabric Sessions: E11 Jordan Berg
Jordan Berg shares his experience and insights on the importance of community, networking, and human interaction in the post-COVID world. He discusses the…
- The Marketing Brief
Shaun and Brian Explore Resistance and Discuss his Book: Practice Everything (S2 E18)
In this episode, Brian Aucoin interviews Shaun Tinney, the author of Practice Everything. They discuss the concept of practice, the power of small steps, and…
The Marketing BriefSocial Fabric Sessions: E10 Justin Henry
Justin Henry discusses his journey from a child actor to a career in digital media and technology. He emphasizes the importance of human-centric marketing and…
- The Marketing Brief
Jordan & Brian Go Deep on Social Commerce (S2 E17)
The conversation explores the rise of TikTok Shop and its impact on social commerce, highlighting the differences in trends across regions. It delves into the…
- The Marketing Brief
Scott & Brian Explore Video as THE Marketing Vehicle (S2 E16)
The conversation covers a range of topics, including the guest's background, the challenges of marketing expedition ships, the marketing of the Kimberley…
The Marketing BriefSocial Fabric Sessions: E9 Nelson Freitas
The conversation covers the transition from New York to the West Coast, challenges of making connections in LA, comparison of New York and LA interactions…
- The Marketing Brief
Jimi & Brian Discuss AI Implementation and the New Roles Within Organizations (S2 E15)
The conversation covers Jimmy's journey in AI development, challenges in applying AI, the role of ops teams in AI implementation, the impact of automation and…
- The Marketing Brief
Ramon & Brian Discuss Storytelling and How to Emotionally Connect with Consumers (S2 E14)
Ramon Soto discusses the redefinition of healthcare storytelling, the power of entertainment in healthcare, building brand love and social impact, engaging…
The Marketing BriefSocial Fabric Sessions: E8 Dodie Jacobi
The conversation with Dodie Jacobi covers her passion for animals, creativity and inspiration, and the importance of community and connection. It delves into…
- The Marketing Brief
Adam & Brian Dork Out Over a Shared Love of Consumer Psychology (S2 E13)
The conversation covers the intersection of consumer psychology, AI, SEO, and attribution modeling in marketing. It delves into the importance of consumer…
- The Marketing Brief
Joe & Brian Bond Over Their Love of Process & Reason (S2 E12)
The conversation covers a range of topics related to AI implementation, data governance, domain knowledge, adapting to rapid change, and the guest's superpower…
The Marketing BriefSocial Fabric Sessions: E7 Michael Heller
In this episode, Brian interviews Michael Heller, a professional with a diverse background in law, media, entertainment, and marketing. They discuss the impact…
- The Marketing Brief
Andrew & Brian Catch-up After a Training Course and Disucss Training our Bots (S2 E11)
The conversation covers a wide range of topics related to AI, its impact on various industries, and the evolving role of AI in marketing and consumer behavior…
- The Marketing Brief
Caitlin & Brian Discuss Marketing Across Different Industries and the Power of Honesty (S2 E10)
In this episode, CMO Caitlin Choat shares insights on career growth, relationship building, and the impact of AI on marketing. She emphasizes the importance of…
The Marketing BriefSocial Fabric Sessions: E6 AJ Vernet
The conversation covers the introduction and background of the guest, AJ Vernett, and his role as the founder of the Social Fabric. It delves into the…
- The Marketing Brief
Vance and Brian Share Lessons From a Career in Marketing
Vance Morris, a Disney business consultant, shares insights on customer retention and marketing strategies. He emphasizes the importance of customer experience…
- The Marketing Brief
Zak and Brian Set Out Discussing SEO and Found Common Ground on Adaptability (S2 E8)
Zach Alley, General Manager of Finder US, discusses the impact of AI on SEO and the shift from SEO to general marketing. He shares insights on adapting to…
The Marketing BriefThe Social Fabric Sessions: E5 Gabe Gordon
The Social Fabric Sessions feature a conversation between Brian and Gabe Gordon, exploring the importance of identity beyond work, building non-transactional…
- The Marketing Brief
Elizabeth and Brian Chat About Emotional Intelligence and Personal Growth (S2 E7)
The conversation covers a range of topics including the role of an intuitive medium, the impact of AI on emotional intelligence and writing, the post-COVID…
- The Marketing Brief
Devora and Brian Dive into the Trust Recession and Our Current Verification Economy (S2 E6)
Devorah Rogers, Chief Strategy Officer at Alter Agents, discusses the trust recession and the impact of COVID on consumer sentiment. The conversation delves…
The Marketing BriefThe Social Fabric Sessions: E4 Rose Steinberg
In this episode, Brian and Rose Steinberg discuss the power of relationships, the changing landscape of hiring, the value of community, and the joy of dancing…
- The Marketing Brief
Ian and Brian Talk About the Current State of Out of Home Offerings and Generally Reminisce (S2 E5)
Ian Dallimore, VP of Digital Growth at Lamar Advertising, discusses the innovative use of AI in the outdoor advertising space and the power of out-of-home…
- The Marketing Brief
Jake and Brian Connect On Personal Brand Marketing (S2 E4)
Jake Isham, a filmmaker turned brand strategist, shares insights on personal branding, content creation, strategy, adaptability, and the power of dreaming big…
- The Marketing Brief
Sue and Brian, Veterans of the Advertising World, Connect on Authenticity & Trust Networks (S2 E3)
Sue Rizzello, a veteran in B2B marketing, discusses the evolution of marketing from offline to digital and the impact of AI on the industry. She emphasizes the…
- The Marketing Brief
Jason and Brian Find Common Ground Between Investment Strategy and Marketing Strategy (S2 E2)
Jason Fishman, an expert in investor and user acquisition, shares insights on the changing landscape of investing, the impact of digital tools, and the value…
The Marketing BriefSocial Fabric Sessions: E3 Brett Lyons
The conversation explores the themes of defining community, the importance of authenticity in relationships, the role of the social fabric in community…
- The Marketing Brief
Nikki and Brian Explore Transformations and How AI is Just the Latest Disruption (S2 E1)
Nikki Barua discusses the impact of AI on human reinvention and the need for individuals to adapt and evolve in the AI era. She emphasizes the importance of…
- The Marketing Brief
Christina and Brian Discuss Language Translation and How it’s Really Cultural Translation (S1 E28)
The conversation covers the importance of consumer understanding, cultural adaptation, language and culture in marketing, international marketing, and the…
- The Marketing Brief
Marcel and Brian Explore the Founder's Journey and Drawing Inspiration from Culture (S1 E27)
Marcel Dios, an entertainment professional turned CPG entrepreneur, discusses his journey as a life-long learner and the development of his product, Cooley…
- The Marketing Brief
Sreedhar and Brian Talk Revenue Activation and Human in the Loop B2B Solutions (S1 E26)
Sreedhar Peddineni, the founder and CEO of GTM Buddy, discusses the emergence of revenue activation, the evolution of content management and sales enablement…
The Marketing BriefThe Social Fabric Sessions: E2 Jeff Rosenblum
The conversation explores the significance of community, the impact of relationships on opportunity, and the privilege of self-actualization in the marketing…
- The Marketing Brief
Morgan and Brian Chat About the Current Creator Economy and the power of Influencers (S1 E25)
The conversation delves into the evolution of influencer marketing, the integration of brands into cultural moments, the impact of influencers on peer-to-peer…
- The Marketing Brief
Brian, Brett & Yo Discuss Their AI Training Course Offering at Forma AI (S1 E24)
The conversation covers the evolution of AI training, understanding AI's purpose and impact, challenges and opportunities in AI education, and the superpower…
- The Marketing Brief
Brian and Brian Talk Agency Solutions for 2026 and a Possible Return to Local Networks (S1 E23)
The conversation covers the rise of boutique agencies, the impact of AI on creativity, the future of content creation, the evolution of AI, and the shift to…
The Marketing BriefThe Social Fabric Sessions E1: Tam & Alan
The conversation explores the concept of the Social Fabric and its impact on personal and professional relationships. It delves into the importance of…
- The Marketing Brief
Kayla and Brian Discuss the Boutique Agency POV and AI in the Workplace (S1 E22)
The conversation covers the services of Two Trees Digital Marketing, the importance of authenticity in marketing, challenges faced by boutique agencies, the…
- The Marketing Brief
Joe and Brian Recount the Studio Advertising Days and Pontificate About Building Community (S1 E21)
The conversation delves into the evolution of marketing, emphasizing the shift towards narrative marketing and audience engagement. It explores the role of…
- The Marketing Brief
Anthony and Brian Connect on Creative Inspiration Finding Your Joy (S1 E20)
The conversation covers topics related to community as a brand, creativity and inspiration, and the role of print media in delivering interactive content…
- The Marketing Brief
Dominick and Brian Tackle Authenticity and How Consumers Navigate a Stretched Economy (S1 E19)
The conversation with Dominic Miserandino covers the themes of authenticity, the conversation economy, building online communities, the shifting consumer…
- The Marketing Brief
Robert & Brian Chat Media Buying in the AI-era and How to Define your Super Consumers (S1 E18)
The conversation with Robert Brill from Brill Media covers the challenges and transformations in media buying, the impact of AI on creative development, the…
- The Marketing Brief
Patrick & Brian Discuss an Artist’s Outside View on Trends and How Retail Has Evolved (S1 E17)
The conversation with Patrick Cupid delves into the world of fashion, design, and consumer behavior. Patrick shares insights on trendsetting, consumer…
- The Marketing Brief
Kaare, Dan & Brian Discuss the Outdoor Industry, Building Narrative & AI Marketing (S1 E16)
Photographers and directors Kaare Iverson and Dan Holtz discuss their work in storytelling for commercial brands, the challenges they face, and their use of AI…
- The Marketing Brief
Rob & Brian Discuss AI Everything, Marketing as Part of Design and the Power of Community (S1 E15)
Rob Simon, an industry expert with a background in startup design and AI, discusses the intersection of design, marketing, and community building. He…
- The Marketing Brief
Errol & Brian Open Up on the Current Job Market and How to Navigate Unemployment
The conversation covers Errol Firestone's career background, challenges in navigating unemployment, economic factors affecting the job market, the impact of AI…
- The Marketing Brief
Mama J (Johnnie Lloyd) & Brian Discuss Mindset, Authenticity and How to Show Up With Value (S1 E13)
In this episode, Mama J (Johnnie Lloyd -MindsetMAVEN) discusses the importance of authenticity and identity first. She shares insights on navigating…
- The Marketing Brief
John & Brian Discuss AI in the Workplace & Measuring Workplace Culture (S1 E12)
The conversation covers the topics of AI in talent management, measuring company culture, personal use of AI, and exciting aspects of life. John Betancourt…
- The Marketing Brief
Izzy, Eli & Brian Discuss the Activation Space and the Power in Bringing People Together (S1 E11)
The conversation covers the origin story of Vagabonds, their approach to creating immersive environments, the shift to a conversation economy, and the…
- The Marketing Brief
Sarah & Brian Talk Ecosystem-Building, Community and Consumers IRL (S1 E10)
Sarah Knapp, an ecosystem builder, discusses the importance of community for brands and the value of long-term community activation. She shares insights on…
- The Marketing Brief
Sydney & Brian Talk Marketing Systems, Segmentation and Community-Based Marketing (S1 E9)
Sydney Boyd, founder of Die Hard, Inc., discusses the evolution of marketing systems, challenges in event marketing, the role of AI tools, the concept of a…