Ramon & Brian Discuss Storytelling and How to Emotionally Connect with Consumers (S2 E14)

The Marketing Brief · Sep 8, 2026 · 20m · transcript

Ramon Soto discusses the redefinition of healthcare storytelling, the power of entertainment in healthcare, building brand love and social impact, engaging superfans in healthcare, being a change agent in marketing, and creating emotional content in healthcare. The conversation explores Northwell Health's unique approach to engaging consumers and addressing socially important topics through storytelling and content creation.

Takeaways

Redefining healthcare storytelling through entertainment

Engaging superfans for brand love and social impact

Chapters

00:00 Redefining Healthcare Storytelling…