Adam & Brian Dork Out Over a Shared Love of Consumer Psychology (S2 E13)

The Marketing Brief · Sep 2, 2026 · 22m · transcript

The conversation covers the intersection of consumer psychology, AI, SEO, and attribution modeling in marketing. It delves into the importance of consumer psychology in marketing strategies, the influence of AI and social proof on consumer behavior, the impact of SEO and GPT on marketing tactics, and the evolution of attribution modeling in marketing analytics.

Takeaways

Consumer Psychology

AI and Social Proof

SEO and GPT

Attribution Modeling

Chapters

00:00 Consumer Psychology in Marketing

03:03 AI, Social Proof, and Marketing

06:03 SEO, GPT, and Marketing

13:00 Attribution Modeling in…