Devora and Brian Dive into the Trust Recession and Our Current Verification Economy (S2 E6)

The Marketing Brief · Aug 11, 2026 · 17m · transcript

Devorah Rogers, Chief Strategy Officer at Alter Agents, discusses the trust recession and the impact of COVID on consumer sentiment. The conversation delves into the verification economy, consumer behavior, and the role of influencers in the marketing landscape.

Takeaways

Trust Recession

Verification Economy

Chapters

00:00 Introduction and Research on Trust Recession

01:29 Impact of COVID on Consumer Sentiment

04:35 The Verification Economy and Consumer Behavior

08:29 The Role of Influencers and the Creator Economy

11:52 Consumer Seeking Value and Marketers' Response