Zak and Brian Set Out Discussing SEO and Found Common Ground on Adaptability (S2 E8)

The Marketing Brief · Aug 18, 2026 · 14m · transcript

Zach Alley, General Manager of Finder US, discusses the impact of AI on SEO and the shift from SEO to general marketing. He shares insights on adapting to market changes, retraining the team, and the importance of curiosity in marketing.

Takeaways

AI's impact on SEO

Shift from SEO to general marketing

Chapters

00:00 The Impact of AI on SEO

02:53 Adapting to Market Changes

05:01 Retraining the Team

09:52 The Importance of Curiosity in Marketing