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Latest / The Marketing Brief

Sydney & Brian Talk Marketing Systems, Segmentation and Community-Based Marketing (S1 E9)

Sydney Boyd, founder of Die Hard, Inc., discusses the evolution of marketing systems, challenges in event marketing, the role of AI tools, the concept of a marketing operating system, fan-based marketing, community building, and exciting developments in the field.

Takeaways

Evolution of marketing systems

Challenges in event marketing

The skinny

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