Vanessa and Brian Connect on how Entertainment Marketing has Changed in 2026 (S3 E3)

The Marketing Brief · Oct 20, 2026 · 15m · transcript

In this episode of the Marketing Brief podcast, host Brian Aucoin speaks with Vanessa Gilmore about her extensive experience in marketing and entertainment. They discuss the evolution of the agency world, current trends in entertainment marketing, and the importance of authenticity and emotional connections in consumer decision-making.

Takeaways

Agency culture remains resilient

Authenticity drives consumer engagement

Chapters

00:00 Introduction and Background

02:17 Changes in the Agency World

05:06 Trends in Entertainment Marketing

08:28 The Shift in Consumer Engagement

14:20 Authenticity and…