Shows / The Marketing Brief
The Marketing Brief
Join host Brian Aucoin, a 25-year veteran of marketing and media. He's worked with premier brands: XBox, Mattel, Campbell's Soup, Moonbug, Sony Pictures, Paramount Pictures, Disney, Protect our Winters and goodr.
The Marketing Brief is a short-form podcast for CMOs, founders and growth leaders navigating the AI-powered, value-conscious economy. Each episode explores the systems, consumer tensions and cultural shifts shaping marketing in 2026. We seek practical and strategic conversations that…
Episodes
- The Marketing Brief
Rich & Brian Throw Back to “TV is King" Era, Drop Names and Relate Forward to Streaming (S1 E8)
The conversation covers the evolution of the media landscape, advertising trends, and the impact of television advertising. It also delves into the…
- The Marketing Brief
Kelly & Brian Cover Career Coaching, AI Adoption and Moving Communities to Advocacy (S1 E7)
The conversation covers the challenges of AI adoption and the impact of AI on industry and education. It also delves into the evolution of the marketing…
- The Marketing Brief
Mark & Brian Go Deep on AI Adoption and The Iterative Process (S1 E6)
Mark Phelan, CEO of Projxon, discusses AI adoption, culture, and integration within the business environment. He shares insights on Gemini and Notebook LM…
- The Marketing Brief
Jamie & Brian Discuss Autonomy and People in the Workplace (S1 E5)
The conversation covers topics such as delegation intelligence, the founder's trap, building systems, autonomy, leadership, culture, authenticity, long-lasting…
- The Marketing Brief
Ben & Brian Explore a Sales AE's Perspective on AI Adoption (S1 E4)
Ben Kieswetter, a new Account Executive (AE) at Outside, discusses his background, role, and the impact of AI on sales and marketing. He shares insights on…
- The Marketing Brief
Jacob & Brian Talk About Community, Events and AI Adoption (S1 E3)
The conversation with Jacob Zucker covers the topics of community and events in 2026, the impact of AI on marketing, entry-level positions, and human…
- The Marketing Brief
Sylvie & Brian Tackle Authenticity in Marketing (S1 E2)
The conversation with Sylvie Schnaier covers the importance of authenticity in marketing, the concept of marketing as a conversation, and the possible future…
- The Marketing Brief
Reha & Brian Talk AI in the Creative Process (S1 E1)
Reha Baydar, an expert in entertainment marketing, discusses the impact of AI on creative and the adoption of AI in creative workflows. He also shares insights…