Scott and Brian Long for the Advertising of Yore and Discuss Entertainment Marketing in 2026 (S3 E1)

The Marketing Brief · Oct 6, 2026 · 18m · transcript

In this episode of the Marketing Brief Podcast, host Brian Aucoin speaks with Scott Bischoff about the evolution of film marketing, the impact of creators on consumer engagement, and the importance of mentorship in the industry. They discuss how the landscape has changed with the rise of social media and data-driven marketing strategies, emphasizing the need for creativity alongside analytics.

Takeaways

Film marketing has evolved significantly

The importance of mentorship in marketing

Chapters

00:00 Introduction and Background

03:00 The Evolution of Film Marketing

06:10 The Role of Creators…