Ian and Brian Talk About the Current State of Out of Home Offerings and Generally Reminisce (S2 E5)

The Marketing Brief · Aug 5, 2026 · 15m · transcript

Ian Dallimore, VP of Digital Growth at Lamar Advertising, discusses the innovative use of AI in the outdoor advertising space and the power of out-of-home media in reaching niche audiences. He also shares creative and impactful examples of outdoor advertising campaigns, emphasizing the importance of storytelling and creativity in the medium.

Takeaways

AI in outdoor advertising

The power of storytelling and creativity in outdoor advertising

Chapters

00:00 Introduction to Lamar Advertising and Outdoor Media

01:10 Innovative Use of AI in Outdoor Advertising

03:20 The Power of Storytelling and…