Shows / Straight To Voicemail
Straight To Voicemail
What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.
Episodes
Straight To VoicemailHow does content help build trust? | Stephanie Yoder, Director of Content, Rebrandly
Every brand says they want trust, but few realize how quickly the wrong content can break it. In this episode of Straight to Voicemail, Rachel Downey talks…
Straight To VoicemailHow do you build client trust from day one? | Mason Cosby, CEO, Scrappy ABM
Trust usually peaks in the sales process and drops at kickoff. So, how do you stop the free fall? In this episode of Straight to Voicemail, Amanda Smith…
Straight To VoicemailHow do you make AI content feel authentic? | Nathan Thompson, Senior Director of Product Marketing, copy.ai
AI can speed you up, but it can also make your content sound the same as everyone else. In this episode of Straight to Voicemail, Amanda Smith talks with…
Straight To VoicemailHow can healthcare brands earn trust and attention? | James Furbush, VP of Marketing, Prosperity Behavioral Health
Getting attention is easy. Earning trust is harder, especially in healthcare, where trust can literally mean life or death. In this episode of Straight to…
Straight To VoicemailHow do you earn your board’s trust to gain support for your initiatives? | John E. Lepto IV, CRO, Clear Go-To-Market
Board alignment is harder than ever. Budgets are tight, expectations are high, and every decision feels under a microscope. In this episode of Straight to…
Straight To VoicemailHow do you rebuild trust when your brand story changes? | Josh Privett, Communications Strategist and Principal Copywriter, Mantra
When your company outgrows its original narrative, how do you shift the story without losing your audience? In this episode of Straight to Voicemail, Rachel…
Straight To VoicemailHow do you prove ROI and win customer trust? | Mike Genstil, Co-Founder and CEO, ValueCore
The key to credibility in sales? A business case your customer believes in. In this episode of Straight to Voicemail, Rachel Elsts-Downey reaches out to Mike…
Straight To VoicemailWhat role does trust play in leadership? | Denise Healy, CEO and Co-founder, Streets2Schools
Trust isn’t a soft skill, it’s a foundational asset. In this episode of Straight to Voicemail, Amanda Smith connects with Dr. Denise Healy, Ph.D., CEO and…
Straight To VoicemailHow can teams use trust in periods of transformation? | Dr. Jennie Victoriano, Professional Development Director, Commitment2Change
When change hits, teams often rush to message before they’ve earned the right to be heard. Dr. Jennie Victoriano's says slow down, build trust, then speak…
Straight To VoicemailHow does trust attract attention? | Gretchen Freemyer, Associate Director of Growth, Gravity Global
Attention is currency, and trust is the ultimate growth lever. In this episode of Straight to Voicemail, Rachel Elsts Downey taps Gretchen Freemyer, Associate…
Straight To VoicemailHow can teams build trust to maintain consistent brand messaging? | Matt Lyman, VP of Marketing, Flosum
Consistent branding isn’t just a nice-to-have, it’s how you build trust across every touchpoint. In this episode of Straight to Voicemail, Rachel Elsts-Downey…
Straight To VoicemailHow do you build trust that feels authentic, not transactional? | Natalie Marcotullio, Head of Growth and Product Marketing, Navattic
What if building trust didn’t start with the product, but with the story you tell before you ever show it? In this episode of Straight to Voicemail, Rachel…
Straight To VoicemailWhat’s your go-to move for earning client trust early? | Melissa Bryant, Founder, 6 Degrees West
Trust isn’t built on quick fixes, it’s earned through clear plans and flawless execution. In this episode of Straight to Voicemail, Rachel Elsts Downey…
Straight To VoicemailHow to cultivate trust with teams to ensure alignment? | Robin Daniels, Chief Business Officer, Zensai
What if the secret to high-growth execution isn’t speed but clarity? In this episode of Straight to Voicemail, Amanda Smith calls Robin Daniels, Chief Business…
Straight To VoicemailHow to build trust in a world of noise and AI? | Rachel Rizzuto, Director of Marketing, GadellNet Consulting Services
Amidst all the AI noise, Rachel Rizzuto argues the real differentiator is still human connection. In this episode of Straight to Voicemail, Amanda Smith taps…
Straight To VoicemailHow Close Stands Out in a Crowded CRM Market with Chelsea Castle, Head of Content & Brand, Close
In this episode of Straight to Voicemail, host Amanda Smith taps with Chelsea Castle, Head of Content & Brand at Close, as she shares how founder-led…
Straight To VoicemailHow do you build trust across the entire go-to-market team? | Megan Klingaman, Director of GTM & ABM, Gravity Global
Building trust across your go-to-market team isn’t just a strategy. It’s the backbone of your success. In this episode of Straight to Voicemail, Rachel Elsts…
Straight To VoicemailHow do you build trust with an untapped consumer segment? | Matthew Mazzone, Chief Creative Officer, LSKR
How do you build trust with a consumer segment your brand has never tapped? In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Matthew…
Straight To VoicemailWhat does it take to earn trust when you're offering offshore support?| Brad Stevens, Founder and CEO, Outsource Access
Trust is the hardest thing to scale, and the only thing that makes offshoring work. In this episode of Straight to Voicemail, Rachel Elsts Downey connects with…
Straight To VoicemailHow do you build and maintain trust with your users? | D’Ana Guiloff, Community Builder
Trust isn’t built on transactions; it’s built on presence. In this episode of Straight to Voicemail, Rachel Elsts Downey taps D’Ana Guiloff, a seasoned…
Straight To VoicemailHow do you maintain trust in a fast-growing environment? | Jeff Perkins, CEO, Soundstripe
When growth is fast, trust is crucial. In this episode of Straight to Voicemail, Rachel Elsts Downey calls Jeff Perkins, CEO of Soundstripe. With leadership…
Straight To VoicemailThe Hack to Early-Stage Success, Anya Law, Co-Founder and CRO, PitchGhost
The fastest way to earn trust in a new business? Don’t sell, connect. In this episode of Straight to Voicemail, Rachel Elsts Downey taps Anya Law, Co-Founder…
Straight To VoicemailHow do you embed trust into your go-to-market motion?
Forget AI and flashy tools, Christopher Ryan says trust is still your sharpest go-to-market weapon. In this episode of Straight to Voicemail, Rachel Elsts…
Straight To VoicemailWhat happens when your go-to-market motion leads with value?
Ryan Milligan shares how QuotaPath turns ungated, value-driven content into trust and pipeline. In this episode of Straight to Voicemail, Amanda Smith connects…
Straight To VoicemailMarketing with a Pulse with Nicole Warshauer, Marketing Expert
In this episode of Straight to Voicemail, host Amanda Smith taps Nicole Warshauer, a marketing expert, about what it takes to create smarter content that…
Straight To VoicemailHow Brand is the Soul of a Company with Ari Yablok, Head of Brand, Island
In this episode of Straight to Voicemail, host Amanda Smith connects with Ari Yablok, Head of Brand at Island, to pick his brain on the deeper meaning of…
Straight To VoicemailA Content-Led Growth Playbook with Clay Ostrom, Founder and Brand Strategist, Map & Fire
In this episode of Straight to Voicemail, host Amanda Smith connects with Clay Ostrom, the Founder and Brand Strategist of Map & Fire, to zoom in on how…
Straight To VoicemailBuilding with Trust at the Core with Dustin Amrhein, CEO and Co-Founder, Revcast
In this episode of Straight to Voicemail, host Rachel Downey taps Dustin Amrhein, CEO and Co-Founder of Revcast, to zoom in on building trust during the launch…
Straight To VoicemailThe New Trust Equation with Daniel Roth, President and Founder, PangeaEffect
To build a culture that performs, start by building one that trusts. In this episode of Straight to Voicemail, host Rachel Downey connects with Daniel Roth…
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Building Content That Converts with Keara Dowd, Senior Manager of Content Marketing, Clutch
To create a content strategy that delivers, focus on working smarter, not harder. In this episode of Straight to Voicemail, host Amanda Smith connects with…
Straight To VoicemailWhy Smart Content Still Wins with Amy Osmund Cook, Co-founder and Chief Marketing Officer, Fullcast
To build a brand that grows, start by telling a story that sticks. In this episode of Straight to Voicemail, host Amanda Smith connects with Amy Osmund Cook…
Straight To VoicemailLeveraging Short-Form Content for B2B Success with Corrina Owens, GTM Advisor
To create content that connects, start by thinking like a media company. In this episode of Straight to Voicemail, host Amanda Smith taps Corrina Owens, GTM…
Straight To VoicemailMaking Product Marketing Human with Jeff Chase, Director of Brand and Product Marketing at Vitally
Imagine turning case studies into interactive experiences that actually drive conversions. In this episode of Straight to Voicemail, host Amanda Smith…
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How Does a Scandal (like Theranos) in the Media Impact Your Ability to Raise Money? [with Ellen Williams]
Imagine trying to raise money in instrument science during the Elizabeth Holmes scandal. That’s exactly what happened to Ellen Williams. She’s the VP of…
- Straight To Voicemail
Replay: What Are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]
In this replay episode, As Rachel is investigating what makes the best brands the best as she grows her own company and brand. What makes brands stand the test…
- Straight To Voicemail
What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed]
Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led…
Straight To VoicemailWhat Does a Media-Led Strategy Solve for Founders & CEOs? [with Devin Bramhall]
Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led…
Straight To VoicemailWhy Should You Be Thinking About People-First Audio Strategy? [with Nikki Lewallen Gregory of People Forward Network]
Welcome to the first episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led…
- Straight To Voicemail
How Do You Maintain Motivation for Continued Growth? [with Element Three’s Joe Mills]
How do you maintain motivation when you’re bored? What can you do to help stay engaged in working towards your goals? Rachel turns to Joe Mills, sales leader…
- Straight To Voicemail
What Does Creative Excellence Look Like? [with Element Three’s Reid Morris]
While nothing is perfect, how close can you get? In your work product or in life. Rachel turns to Reid Morris, Sr. Marketing Manager at Element Three to answer…
- Straight To Voicemail
How Do You Choose Your Own Adventure? [with Share Your Genius’s Jackie Yafremava]
Are you team choose-your-own-adventure? Or team go where life takes you? Jackie Yafremava, Head of Delivery Services at Share Your Genius, left Rachel a…
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What Traits Do Successful Founders Have in Common? [with Qualifi’s Darrian Mikell]
Founders’ stories captivate us. We love hearing about bringing a new idea to life. But it’s not always easy. As Rachel was reflecting on her own founder’s…
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How to Balance Screen Time as a High Performer and Parent? [with Amplify Logistics’s Matthew Zarzycki]
If you listen to this podcast, you’re probably a high performer. You’re working towards something. You have goals. You work hard. (You probably play hard too.)…
- Straight To Voicemail
What are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]
As Rachel grows her own company and brand, she’s often investigating what makes the best brands the best. What makes brands stand the test of time? Enter…
- Straight To Voicemail
How Do You Define and Effectively Communicate Your Thought Leadership? [with Tegrita’s Brandi Starr]
Brandi Starr is COO of Tegrita, who hosts the Revenue Rehab podcast. She met up with Rachel at a recent event, and left her a voicemail—how do you define your…
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Are Download Spikes Driven by Ego or Genuine Engagement? [with Share Your Genius’s Jillian Hoefer]
Are downloads a sign of podcast success? Or is the attention we give them driven by ego? Rachel turns to Jillian Hoefer, Share Your Genius’ Strategic Lead and…
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You Shouldn’t Care About Downloads [a Phone Call with Share Your Genius’s Jillian Hoefer]
Spurred on by an article spouting that downloads are the best metric to track when it comes to podcast success, Rachel Downey turns to Jillian Hoefer…
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How Do Brand and Culture Intersect? [with Cast & Crew’s Alex George]
What happens when a brand has a really good culture and a really good brand? What kind of impact can they have? What’s the intersection there? Rachel turns to…
- Straight To Voicemail
What are the Core Tenets of a Successful Brand Strategy? [with Anum Hussain]
What are the core tenets of a successful, long-term brand strategy? Rachel turns to content strategy expert, Anum Hussain. Anum is a content leader with 12+…
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Where Do You Find Creative Inspiration? [with Share Your Genius’s Sarah Duvendack & Kassidy Zurbuch]
What do you do when your creative juices have pretty much dried up? When you need a jolt of creativity and new ideas, what do you turn to? Share Your Genius’s…
- Straight To Voicemail
How Do You Define Career Success? [with Share Your Genius's Kassidy Zurbuch]
This might be one of the hardest questions we’ve posed on this podcast, and none other than our host, Rachel Downey, is here to answer it. Kassidy Zurbuch…
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How is AI Transforming B2B Podcasting? [with Casted's Lindsay Tjepkema]
AI is taking the world by storm—increasing efficiencies, speeding up processes, and so much more. So how is it impacting creatives, customers, and the market…
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What Does “It’s Never Just a Podcast” Mean to You? [with Devin Bramhall]
Our host, Rachel Downey, deals in podcasts every day. If you follow her, you’ve heard her say “it’s never just a podcast”. It’s a call to think bigger about…
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What Does “It’s Never Just a Podcast” Mean to You? [with Margaret Kelsey]
If you've been around our host, Rachel Downey, you’ve heard her say “it’s never just a podcast”. It’s a call to think bigger about your media strategy. But…
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How Do You Incorporate Movement Into Your Everyday? [with Lara Heimann, LYT Yoga]
”Movement is fuel.” - Lara Heimann, LYT Yoga Founder and CEO As a high performer, incorporating movement into your day can be a struggle sometimes. We’re…
- Straight To Voicemail
What Makes a Pitch Stand Out? [with Matt Naylor, Flow Studios]
It’s one thing to create great content, it’s a whole other thing to create great content with mass appeal. We’re talking about pitching to the big brands…
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How Should Brands Be Thinking About Video Strategy? [a Phone Call with OpenView’s Meg Johnson]
[If you haven’t listened to the voicemail pod with Meg Johnson, scroll back (1 episode) and listen to that first.] Introducing phone calls with Rachel. Because…
- Straight To Voicemail
How Should Brands Be Thinking About Video Strategy? [with OpenView’s Meg Johnson]
Video content has been and continues to be a powerful tool in the brand and creator’s tool belt, from video podcasts to social media and beyond. But how are…
- Straight To Voicemail
[Replay] How Do You Learn to Bet on Yourself? with Threefold's Gretchen Schott
On this replay episode, we’re throwing it back and flipping the script. Gretchen Schott, CLO of Threefold and Host of Made for Impact, listened to Rachel’s…
- Straight To Voicemail
Why Should Brands Invest in Storytelling? [with PDA’s Michael Heller]
Next up in our brand storytelling mini-series, Michael Heller. He’s the CRO of PDA, with a background that makes his current role all the more interesting…