How Should Brands Be Thinking About Video Strategy? [a Phone Call with OpenView’s Meg Johnson]

Straight To Voicemail · May 5, 2023 · 34m

[If you haven’t listened to the voicemail pod with Meg Johnson, scroll back (1 episode) and listen to that first.]

Introducing phone calls with Rachel. Because sometimes you just need a full conversation.

After Meg Johnson (Head Producer at OpenView) left Rachel a message on how brands should be thinking about video strategy, they got back together and recorded their entire conversation for us. From metrics of success to brand affinity strategy, Meg deep dives the importance of thinking through the bigger picture (and strategy) behind your video strategy. Or really any marketing effort.

She…