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How do you build trust that feels authentic, not transactional? | Natalie Marcotullio, Head of Growth and Product Marketing, Navattic
What if building trust didn’t start with the product, but with the story you tell before you ever show it?
In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. With over a decade of marketing experience, Natalie helps B2B companies build trust through transparent content, demo-led experiences, and storytelling that centers the customer.
You’ll learn:
Why most product marketing comes off as a pitch and how to make it a conversation instead
A trust-building framework to anchor your marketing in…
The skinny
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