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How Brand is the Soul of a Company with Ari Yablok, Head of Brand, Island
In this episode of Straight to Voicemail, host Amanda Smith connects with Ari Yablok, Head of Brand at Island, to pick his brain on the deeper meaning of brand-building.
From the beginning stages of building Island’s identity to focusing content on productivity and enablement, Ari reveals how brand strategy and content work hand-in-hand to shape a company's narrative and differentiate it in a competitive market.
In this conversation, you’ll hear about:
Ari’s take on how brand is the “soul” of a company
The connection between brand strategy and content creation
Why content must go beyond…
The skinny
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