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How can healthcare brands earn trust and attention? | James Furbush, VP of Marketing, Prosperity Behavioral Health
Getting attention is easy. Earning trust is harder, especially in healthcare, where trust can literally mean life or death.
In this episode of Straight to Voicemail, Rachel Downey connects with James Furbush, VP of Marketing at Prosperity Behavioral Health. James has spent years leading go-to-market efforts in healthcare, where trust with buyers isn’t optional. Drawing from real-life moments and one memorable quote from Jurassic Park, he breaks down how to navigate the tension between visibility and credibility.
You’ll learn:
Why attention without relevance damages brand trust
How to build a…
The skinny
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