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How do you build trust with an untapped consumer segment? | Matthew Mazzone, Chief Creative Officer, LSKR
How do you build trust with a consumer segment your brand has never tapped?
In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Matthew Mazzone, Chief Creative Officer at LSKR and a former campaign strategist. His work blends political storytelling with brand-building for major consumer brands, always with a focus on real connection over surface-level hype.
You’ll learn:
Why trust is your brand’s biggest growth lever
How to connect with untapped consumers
What creative teams can learn from campaign trail storytelling
Jump to the conversation:
(00:00) Why Matthew…
The skinny
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