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Leveraging Short-Form Content for B2B Success with Corrina Owens, GTM Advisor
To create content that connects, start by thinking like a media company.
In this episode of Straight to Voicemail, host Amanda Smith taps Corrina Owens, GTM Advisor and content strategist, to break down how brands should approach media strategy today. Corrina explains why content must reflect how audiences consume: mobile-first, social-native, and scroll-stopping. Her take? Every piece should hook quickly and guide your audience to deeper engagement.
In this conversation, you’ll hear about:
How Gen Z consumption habits are reshaping B2B content
Why subreddits should be part of your strategy…
The skinny
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