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How Close Stands Out in a Crowded CRM Market with Chelsea Castle, Head of Content & Brand, Close
In this episode of Straight to Voicemail, host Amanda Smith taps with Chelsea Castle, Head of Content & Brand at Close, as she shares how founder-led storytelling is shaping the future of B2B content.
With a background in journalism and brand strategy, Chelsea shares how her team is creating smarter content that goes beyond attention-grabbing to actually drive business outcomes. From reinvigorating Close’s content engine with its CEO to creating product stories that resonate on a human level, Chelsea breaks down what it takes to stand out in a crowded CRM market.
In this conversation, you’ll…
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