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You Shouldn’t Care About Downloads [a Phone Call with Share Your Genius’s Jillian Hoefer]
Spurred on by an article spouting that downloads are the best metric to track when it comes to podcast success, Rachel Downey turns to Jillian Hoefer, Strategic Lead at Share Your Genius for not only a voicemail, but an entire phone call (that she recorded) to dive into this discussion.
And spoiler—they believe downloads are vanity metrics.
Rachel and Jillian explore the importance of understanding your existing audience, tracking valuable interactions, and focusing on specific call-to-actions to promote your podcast. Plus, a successful content experience is all about creating connection with…
The skinny
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