Shows / The Expert Method
The Expert Method
The Expert Method is a podcast for people who turn knowledge into transformation. Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results.
Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts…
Episodes
- The Expert Method
How to Build Authority Without Chasing a Bigger Audience
A bigger audience doesn't automatically mean more authority. So what actually makes people recognize, trust, and value your expertise? In this episode of The…
- The Expert Method
Nobody Cares About Your Life Story
Most people think telling their story means starting at the beginning and sharing everything. Dr. Rhonda Lawson argues that’s exactly why so many stories fail…
- The Expert Method
How to Hold a Room: What Great Speakers Learn From Performers
Most speakers assume that if their information is good enough, the audience will stay engaged. But as Tom Elliott explains in this conversation, that is rarely…
- The Expert Method
How to Let Go of Control and Trust God
Trying to control everything can feel like a way to keep yourself safe. But what happens when that need for control becomes the very thing keeping you trapped…
- The Expert Method
How Small Steps Build Real Confidence
Confidence isn't something you wait for. It's something you build through action, one small step at a time. Most people think they need confidence before they…
- The Expert Method
Waiting for Confidence Keeps You Stuck
Waiting until you feel confident might be the very thing keeping you stuck. Most people think confidence has to come before action. But what if confidence is…
- The Expert Method
What Problems Does Blockchain Actually Solve?
Blockchain has been surrounded by hype for years. But beyond Bitcoin, cryptocurrency speculation, and NFTs, what problems does the technology actually solve?…
- The Expert Method
Why Confident People Still Get Nervous Speaking in Public
You can be completely confident in your expertise and still freeze when it's time to perform. Whether you're giving an important presentation, pitching…
- The Expert Method
How to Know What You’re Meant to Do
Most people spend their lives trying to figure out what they're meant to do without ever stopping to ask a more fundamental question: Who am I? We often define…
- The Expert Method
Your Brain Needs Training, Not More Information
We have more access to information than ever before. Books, podcasts, courses, and now AI can give us almost anything we want to know in seconds. But more…
- The Expert Method
The Beliefs Running Your Life Without You Knowing
Most of us think we’re consciously choosing how we live. But underneath our thoughts, emotions, and behaviors are beliefs we may not even know we have—and…
- The Expert Method
Why a Narrower Life Can Make You More Free
Freedom is often framed as having more options, fewer constraints, and the ability to do whatever you want. Daryl Dittmer sees it differently: sometimes the…
- The Expert Method
What 100-Year-Olds Know That Kids Already Understand
What do people who live past 100 understand about life that children seem to know instinctively? In this episode of The Expert Method, Ian sits down with…
- The Expert Method
Why Talent Isn’t Enough to Build a Creative Career
Talent matters. But talent alone rarely builds a lasting creative career. In this episode of The Expert Method, Ian sits down with songwriter, publisher, and…
- The Expert Method
You’re Using AI Like Google. That’s the Problem.
Ask a question. Get an answer. Repeat. That’s the search-engine habit Andrew Brummer wants you to break. His alternative: start with the outcome you want, then…
- The Expert Method
Why You Keep Falling Back Into Old Patterns (and How to Make Change Stick)
You can know exactly what pattern is holding you back and still keep repeating it. People pleasing. Overthinking. Second-guessing yourself. Imposter syndrome…
- The Expert Method
How to Live With Purpose in a Confusing World
In a world filled with competing ideas about success, meaning, identity, and what we should do with our lives, it’s easy to feel like you’re moving without…
- The Expert Method
Why Success Feels So Hard
Why does success so often feel like a constant fight? In this episode of The Expert Method, Ian sits down with Roberta Ravella to challenge one of the most…
- The Expert Method
Why You Know What to Do and Still Don’t Do It
You know what you need to do. You’ve set the goal. You understand the strategy. You may even have a clear plan for getting there. So why do you still struggle…
- The Expert Method
How to Become a Leader People Actually Want to Follow
A title can put you in charge. It can’t make people trust you — and it definitely can’t make them want to follow you. In this episode of The Expert Method, Ian…
- The Expert Method
Why Full Restaurants Still Lose Money
A full dining room doesn’t necessarily mean a profitable restaurant. In this episode of The Expert Method, Ian Gatzke sits down with Jim Taylor of Benchmark…
- The Expert Method
How to Get Your Business Recommended by AI
AI is becoming a new layer of discovery. People are no longer just searching Google for businesses to hire — they’re asking tools like ChatGPT who they should…
- The Expert Method
How to Start When You Don’t Know What to Do
What do you do when you know you need to move forward—but you have no idea what the right next step is? In this episode of The Expert Method, Ian Gatzke sits…
- The Expert Method
Why Great Books Fail to Find Readers
A great book can still fail if it never reaches the right reader. In this episode of The Expert Method, Ian sits down with author, ghostwriter, and publisher…
- The Expert Method
Learning More Won’t Make You Better
Most people don’t have an information problem. They have an execution problem. You can read more books, listen to more podcasts, buy another course, or use AI…
- The Expert Method
What Keeps You From Changing?
Most of us know at least one thing we want to change. The harder part is actually changing it. In this episode of The Expert Method, Ian sits down with Karin…
- The Expert Method
Why Experts Should Still Write Books in the Age of AI
AI can answer almost any question in seconds. So why should an expert still spend months writing a book? In this episode of The Expert Method, Ian Gatzke sits…
- The Expert Method
The Founder Trap: Why Your Business Depends Too Much on You
Most founders start out as the person doing everything. That may be necessary in the beginning. But eventually, the same involvement that helped build the…
- The Expert Method
Stop Presenting. Start Transforming Your Audience.
Most experts assume the hardest part of public speaking is knowing what to say. Peter George argues that’s exactly where many presentations go wrong. Peter is…
- The Expert Method
How To Lead People Effectively: Understand Them First
In this episode of The Expert Method, Ian sits down with Jay Jacobson to explore what effective leadership actually looks like when pressure rises, emotions…
- The Expert Method
Choose Your Emotions to Shape Your Life
Doug Earl Johnston joins The Expert Method to explore a deceptively simple idea: emotions are not just things that happen to us. They are part of the system we…
- The Expert Method
Why Great Experts Still Get Overlooked
You can have years of experience, strong client results, and valuable expertise—and still get overlooked if people don’t understand what you actually do. In…
- The Expert Method
The Difference Between Being Interested and Being Committed
What’s the difference between wanting your life to change and actually being committed to changing it? In this episode of The Expert Method, Ian sits down with…
- The Expert Method
Why Strategy Alone Won’t Change Your Life
Most people set goals by focusing almost entirely on strategy: what they need to do, what steps to follow, and what outcome they want. But Ryan Fahey argues…
- The Expert Method
How to Tell the Difference Between Fear and Intuition
Fear and intuition can point you toward the exact same decision—but they come from very different places. In this episode of The Expert Method, Ian sits down…
- The Expert Method
51 Books Later: Lessons on Creativity, Rejection, and Persistence
What keeps a creator going when the work is deeply personal, the process is lonely, and the response is silence? In this episode of The Expert Method, Ian…
- The Expert Method
Stop Searching for Purpose. Bring Purpose to Your Work.
What if purpose is not something you find—but something you bring to whatever is in front of you? In this episode of The Expert Method, Ian Gatzke sits down…
- The Expert Method
Why Success Still Leaves You Feeling Empty
What happens when you achieve the business, income, status, or lifestyle you were chasing—and something still feels off? In this episode of The Expert Method…
- The Expert Method
The Four Pillars of A Purpose-Driven Life
What happens when you achieve external success but still feel disconnected from the life you are building? In this episode, Ian sits down with Ted Kopecko…
- The Expert Method
How to Stop Performing and Actually Connect With an Audience
Most speakers spend too much time perfecting what they want to say—and not enough time thinking about how they want the audience to feel. In this episode of…
- The Expert Method
Be A Great Leader: Put Growth Above Comfort
Great leadership often requires doing what feels uncomfortable—especially when someone’s growth, performance, or future is at stake. In this episode of The…
- The Expert Method
Why Great Ideas Never Get Finished
Why do intelligent, capable people still struggle to finish the work they know matters? In this episode of The Expert Method, Ian Gatzke sits down with Adam…
- The Expert Method
Performance Doesn’t Fail First. Clarity Does.
In this episode of The Expert Method, Ian Gatzke sits down with Savio P. Clemente to explore what happens when people lose connection with their decisions…
- The Expert Method
How to Make Your Ideas Clear and Compelling
Being able to explain a great idea clearly is becoming more valuable, not less. In this episode, Ian sits down with communication expert Salvatore Manzi to…
- The Expert Method
The Trust-Building Rule Most Entrepreneurs Ignore
Most entrepreneurs think trust is built through better networking, stronger relationships, or getting people to like them. Tom La Vecchia sees it differently…
- The Expert Method
The Problem With Sales Is Selling
In this episode of The Expert Method, Ian sits down with St John Craner to unpack a simple but counterintuitive idea: the problem with sales is selling. St…
- The Expert Method
The Communication Mistake Costing Business Owners Money
Most business owners do not lose sales because their offer is bad. They lose sales because people do not understand what they are saying. In this episode of…
- The Expert Method
How Customer Service Builds Trust
Customer service is not just a support function. It is one of the clearest places where a company either builds trust or breaks it. In this episode of The…
- The Expert Method
How To Make Your Book Actually Sell
Most business owners think the goal of a book is to sell as many copies as possible. Chandler Bolt sees it differently. In this episode of The Expert Method…
- The Expert Method
The Problem with Accountability Style Coaching
Why do so many coaching relationships create dependence instead of independence? In this episode of The Expert Method, Ian Gatzke talks with Kim Ades, founder…
- The Expert Method
Coaches Create More Impact Using Custom AI Tools
What happens when a coaching company uses AI not to replace the coach, but to make the coaching process more accessible, consistent, and scalable? In this…
- The Expert Method
How to Prepare for An Exit
Most founders say they want to sell their company one day. Far fewer are actually ready for what that requires. In this episode of The Expert Method, Ian sits…
- The Expert Method
Your Brand is More Than Just A Logo
Most founders think their brand is the name, logo, colors, fonts, or visual identity. But as Jared Harman explains in this conversation, the real brand is the…
- The Expert Method
Why Every Expert Needs a Book Now
A book is not just a credibility marker anymore. For experts, authors, coaches, consultants, and knowledge-based founders, it can become one of the most useful…
- The Expert Method
What Actually Makes Content Work
In this episode of The Expert Method, Ian sits down in person with Jeremy Davenport to unpack the real mechanics behind organic content, short-form strategy…
- The Expert Method
Great Ideas Are Worthless Without Distribution
Most founders believe a great product should be enough. Greg Rollett sees it differently. After working with thousands of makers, inventors, and product…
- The Expert Method
Full Buildings, Happy Customers, Passionate Teams
Steve Harmon joined what would become Spartan Logistics when the company was less than 30 days old. At the time, it was a small warehousing business with one…
- The Expert Method
Capacity: The Real Business Model
Most founders are taught to treat capacity like a mindset problem. Push harder. Be more disciplined. Keep going. Build faster. But Bron Watson learned the hard…
- The Expert Method
Cultural Catalysts: The Leaders of the Future
In this episode of The Expert Method, Ian Gatzke sits down with Jaclyn Orent, co-founder and systems architect of the Cultural Catalyst Network, for a…
- The Expert Method
How Leaders Should Roll Out AI at Work
AI adoption does not fail because leaders picked the wrong tool. It usually fails because the organization was never guided through the change. In this…