Why Experts Should Still Write Books in the Age of AI
AI can answer almost any question in seconds. So why should an expert still spend months writing a book?
In this episode of The Expert Method, Ian Gatzke sits down with ghostwriter and editor Danielle Hutchinson to explore what makes a business book worth reading—and why the human element may matter more, not less, in the age of AI.
They break down how experts can choose the right idea for a book, why the strongest business books are built around real questions and stories, and how lived experience creates a level of trust and relevance that generic information cannot replicate.
Ian and…
The skinny
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