Latest / The Expert Method / Why Experts Should Still Write Books in the Age of AI
Transcript
- speaker-0: There's nothing like the human touch on something. People trust humans more than they might trust a machine. speaker-1: People who have built their expertise over decades and have learned things in the real world, absolutely gonna be value. So in a world with AI, why do you think people will still read business books? speaker-0: They've read about your failures, they've read about your successes, they like the way you talk. That's why someone would read that book over a AI generated book, because it it sounds like a real person. speaker-1: Today's guest is Danielle Hutchinson. Danielle is a ghostwriter and editor who helps entrepreneurs and experts turn what they know into best selling books, and she works with Authority on Demand to help authors build a business around those books. In our conversation, we talk about why people read business books in the first place, how to shape the story of your book to turn it into a bestseller, and why your own stories and points of view matter even more with as AI makes generic writing easier to produce. If you get value from this conversation, be sure to subscribe and share with a friend. And now please enjoy my conversation with Danielle Hutchinson. Danielle, thank you so much for being here. speaker-0: Thank you so much for having me. I'm excited to chat a little bit about what it means to be entrepreneur. Looking forward to it. speaker-1: Absolutely. So Danielle, before we get into talking about, you know, writing a book, the book publishing creation process, I wanna talk about the reader. So why do people read business books? speaker-0: Wow, that's an interesting one. You'd think that I would get asked that one a lot, being that, well, to write a book, you have to read books, right? But it's funny, I think a lot of people write their books, but they don't always like pick up other people's books. So yeah, why do people read a business book? Well, I'd have to say it's find the answers that they're looking for. Maybe they're not finding the right guidance from whatever current consultants they're working with, or maybe they're stuck, they're not scaling enough, they're finding themselves in a rut. So Yeah, picking up a book, throwing on an audio book, even in the car, can certainly answer those questions, give them insights they haven't before. But yeah, I think a lot of people are so focused on let me get my book out, let me establish my credibility that they don't always think about what it means to actually read and see what's already out there. So that's an interesting point that you made. Just finding those answers and figuring out what else is out there to be solved too is another part of it. speaker-1: Yeah. And I think understanding why people read business books can help inform how to write a good business book, right? Because a good business book, one of the criteria of that is that people are gonna buy it and read it. So you wanna have an understanding of why people buy and why people read business books, in addition to what you talked about is like kind of almost researching what other books are out there that are gonna be similar ish to yours, right? We've been writing books for a long time, so it's hard to write about something that's completely brand new, right? So you talked about the idea that people read business books to answer a specific question that they have. So is that really where you start when you're working with a client to kind of figure out what their book's gonna be about? Is just figuring out what question or questions are you gonna answer? Like, what does that look like? speaker-0: You're on right track there. And a lot of what I do with my clients is try to make sure that the idea that we're writing about is relevant to the audience they want to reach. So how are you going to write a book to meet your ideal clientele? Well, figure out what questions that you need solved. What purpose are they going to find in reading your book? You need to give them a reason to keep going. So if you're answering those questions that they're looking to have answered, that's just one way to do it. So we might start with thinking about who is your target audience? Do we want to address a wide range of people or do we want to spone in on one specific niche? So that's just kind of where we start. And there's pros and cons to both. If you're casting a wide net, then you're going to have more spread and maybe more people would resonate with it. But even more so if you're specific, there's the risk of maybe it's not going to relate to everybody, but you're talking to that one person who's going to find value. So kind of just we weighing out those pros and cons, figuring out where each client's goals lie and then going from there and figuring out what those questions may be that need to be answered. And going back to what your point is, seeing, okay, has this question already been answered? How can we do it differently? How do we stand out and make it accessible too? Because that's a whole other side of it. Also, not everyone's going to read a jargon filled business book. So once you have the questions and answers, putting it in a more simple form. All that comes into what speaker-1: I love it. And we can dive into each of those individually and it could probably be its own conversation. But one of the ideas that you mentioned is the idea like you want people to buy the book, start reading it, but then keep reading. Right. So what keeps people keep reading or what makes people keep reading your book? speaker-0: Well, of course you get them hooked by answering that question, right? But then to keep them going, they have to relate to you. They have to see you as a trusted source. So it kind of goes into what I said before about how the book can't be folded ajar again. It has to be relatable. So I I always find that the best books that are written are the ones that make you feel like you're, you know, sitting across the table from the author while they're explaining a topic. Almost as if you're having a coffee conversation with them. You know, you're Coffee's going cold you're so interested in what they're saying. There's no like PowerPoint slides or or hard vocabulary. It's just a one-on-one conversation with somebody that you feel you can trust. I actually had a client recently edited a manuscript, and it was technically a flawless manuscript. Everything was well explained, but every sentence felt like it was, you know, a corporate strategy deck, right? So I helped that client go back and we added the the moments that the author had experienced these parts in their own life, you know, personal stories, ⁓ moments of failure, the client they lost, the ⁓ the meeting he botched, right? And suddenly the ⁓ lessons kind of felt real. He felt like you can trust him. He felt relatable. And of course added a little bit of humor, a little bit of humble ⁓ aspects to it. So kind of just ⁓ spicing it up, making it feel like you're talking to somebody who you know is your friend rather than just a book. I feel like that's what really lands with people. speaker-1: Yeah. I feel like the best business books that I've ever read are the ones that are infused with story throughout, where they kind of teach every principle, teach every lesson on the back of a story of some kind of of example. Like even one of my favorite like Patrick Lincioni is the first time that I ever came across somebody who wrote a book as like a a fable to teach business principles, right? He wrote like the five dysfunctions of a team. And that's just like a fable. It's like a fictional story that paints the picture that demonstrates each dysfunction of the team and then kind of how they go about solving it. So it's really interesting the power of story and why it resonates so deeply with us as as people. But it seems like you've come across that same idea, obviously, like the power of story and why it's so important to include it. speaker-0: Yeah, absolutely. And I love a concept that you just described, how it's like a fable. The story itself isn't even nonfiction. That's interesting. So a lot my clients take their own personal stories or a client's story and they change the name. But sometimes why not just make it a fiction based story that gets the point across. I had one client who came to me and we didn't even talk about her at all. It was actually like a fictionalized character going through the steps of starting her own business and scaling it and becoming Almost like a guru in entrepreneurship, right? So kind of even that lets you like get into the character's head and figure it out from that. So lots there's lots of different ways to tell that story, but as long as you're being credible with it and ⁓ answering those questions, it it doesn't matter how you portray it as long as it's still hitting those marks. speaker-1: Yeah. Have you done any like deeper thinking or exploration into why story resonates so much with us as as people? speaker-0: So I don't have the exact study behind it, but I feel like I've heard a story once about well, ⁓ a research study where like even like the cavemen would tell stories around the fire, right? So like even from you know, an evolutionary standpoint, we as humans have always enjoyed hearing stories as a ⁓ a means to get information across. If you're thinking about it too in in school, do you pay attention to story time that the teacher tells you, or do you pay attention more so to the worksheets that you're filling out, right? I feel like well, I guess it's a just a part of the brain that makes us relate to others more when you hear a story. Do you know the science behind that? I feel like I don't off the top of my head. I'm sure there's something about that. speaker-1: I don't. But I think like intuitively I just kind of think about myself when I am reading a story or consuming a story, whether I'm listening to it or reading it in the pages, it creates like the mental picture, right? Like you can kind of see it playing out and see it happening and then you can relate to a story when you can't relate to like a series of definitions, right? Like you don't there's no relating to a series of lifeless definitions, but you can definitely like a story kind of brings life to the lesson to the principle that you can kind of picture and imagine and see. And then it just makes it more real, I would imagine. And then you can remember those stories more than any definition. speaker-0: Yeah, I I have to agree with that. If as long as you're relating to it more, it helps you to retain that information and when you feel like you're a part of the story as you can see yourself in that story, it's more you're more likely to have that stick with you no matter where you go. So ⁓ yeah, definitely definitely. speaker-1: Love it. So gotta include and infuse the the book with story and ⁓ that's what's gonna keep somebody reading. And people buy it to get buy business books to get a specific series of questions answered. So then when you're working with a client, you're working with an expert who has a lot to say, right? They've had an amazing career, they'll learn a lot of different things and they're they're ready now to package it up, put it into a book for the next that can serve the next generation. But how do you decide what the book should actually be about? 'Cause I would imagine that you can't be like, All right, we're not gonna put everything that you know in this book But how do you decide like what the book should be about? speaker-0: Yeah, so it it starts a lot of conversations, the client sitting down and thinking about what matters most and what's going to land. So I I feel like it ties into what we talked about before. It's funny how it is all interconnected like that, you know, figuring out what is going to be the most valuable story, what's going to land with your audience, what are your goals. A lot of people say they just want to write a book and they don't know what it's going to be about. They just know they should have one. People have told them they need to have it. So It could really be about anything. It could be something as small as like an ordinary moment from your day and you can turn that into a a metaphor for a concept that you need to get across. Or it could be about a moment in your life that's big, one of your biggest failures, one of your big biggest successes even, ⁓ framed the right way. So honestly it's just it's case by case. It really depends on the goals and what we're trying to achieve with the book. And ⁓ I guess an actionable step you could take from that if you're wondering like what do I do first is just Start writing down ideas or start recording voice memos if you're too busy to write them down, right? Just start thinking about all your ideas and you'll eventually find a pattern of what's resonating most with you. Passion has a huge part to play too. You wanna make sure that you're actually passionate about the topic you write about. That's probably the number one thing. If you're writing about something just 'cause you think it's important to write about or lots of people are writing about it right now, but you don't actually have the heart for it. The book's not gonna come out as Great. You know, so you have to think about something that you're truly invested in. And that's what makes a great book too. speaker-1: Yeah. Why do you think that the the passion about the subject and just the energy to to want and the desire to write this book, why is that so important? speaker-0: So when I'm ghostwriting for a client, we sit down on a video call together and there's times when you can tell their responses to my questions are maybe a sentence, maybe two sentences, but then we get on a topic about something else, and then they'll go on for twenty minutes and I'll sit here just taking my notes and listening, right? So that's the difference. It it sparks like a train of consciousness from somebody of when they're passionate about the topic and what they love that they love what they're doing. And they think it really is it something that's to matter to others. Plus if it's a topic that matters too, it's going to matter to your audience. So it all kind of plays a part. It enhances the quality of the writing and if you're invested in it, chances are that somebody else will lead to. Your energy is contagious. speaker-1: For sure. And yeah, the energy is contagious, absolutely. And I think writing is one of those things that I've recently started doing. I never have been a writer. Like my writing experience has ⁓ pretty much started and stopped in school, like for English class. So post school I never really did much writing until maybe like a year ago. And then I started very spontaneously just every once in a while kind of sitting down to To write a little bit and when it's not a topic that I'm like it feels like a topic like, okay, I'm gonna write this thing because I think it would be a good thing to have on my website, I really struggle to write those pieces, those articles, those whatever, or those scripts for a video. I struggle. But when it's something that I'm just actually curious about and I'm excited to kind of think through or or talk about, the words just kind of flow. And you're just like I'm just more engaged and enthusiastic and it feels less like a chore. And I feel like that then infuses itself into the writing and makes it a a more engaging read for the people reading it. speaker-0: Yeah, and that has a big part to play in keeping up with it. So many people will start writing their book and then after chapter two they fall off. Well, why is that? Being busy has a part to play it, sure. But also if it's just from the get go a topic that's not your passion project, it's gonna be harder to stay on task with it. And that in itself is one reason to work with a ghostwriter 'cause they'll be sending you emails like, Hey, did you look at that chapter yet? you know, but yeah, it's that all has a part to play. speaker-1: One other thing that I notice about writing is it's one of those tasks, and I'm gonna steal Stephen Pressfield's word here, but writing is one of those tasks that has the most resistance, at least for me. Like it's just not something that comes supernatural to me. I'm not sure if it does for anybody. I think it's one of those skills that you kind of build over time. But writing has a a real resistance to it, right? It's a creative act. It's something that you just kind of have to like get started and push through and kind of sink into. It's not something you can do while distracted. At least for me, like I can't write while I'm listening to a podcast or listening to a book. It has to be like very ambient on like no lyric music. So like is that something that you notice with writing that it that it comes with a lot of just resistance, like capital R resistance from Stephen Pressfield's term? And then how do you how do you overcome that resistance? speaker-0: So what I'm hearing in terms of resistance it in a way sounds like you're asking a l about writer's block in a way. Is is that kind of what we're going for here? The idea of like you want to write but like something's holding you back. Is that what we're thinking of? Resistance in terms of writer's block. Yeah. Okay. ⁓ I I like that term though, 'cause it's more accurate. People say, ⁓ I have writer's block. ⁓ I can't write right now but In reality, do you have writer's block or is something innately being like like stop, stop? So okay, like I I get what you're saying there. I like that concept. ⁓ I appreciate you teaching me a little bit about that. So yeah, I mean, if I'm stuck and I'm not sure what to do or I can't get my s the flow going. I mean, there's lots of different techniques for doing so. You know, you got the get up get the writing done. You know, the client's writing on that chapter. So maybe it's about taking a little break, taking the dogs for a walk. For me at least, it's stocking up in advance with all the different beverages that I need. I have my coffee, I have my Celsius, my water, you know, whate whatever it is, you know, stop like honing in on it so that I don't have to get up and take those breaks and I I lock it in. There's also other methods too. There's the ⁓ pomadero techniques, there's you know, maybe just like changing your scenery, moving from one desk to the other side of the room. So lots of different things just to Yeah, get those juices going. ⁓ and for me at least it's just knowing like, Hey, I have to get this done. I can't do anything else until it's done. It's kind of blocking in, putting it on a schedule. That's the different answers, but it's all situational, I would say. speaker-1: Yeah. And as you were explaining your remedies for it, I recognize myself in a lot of those examples, like, okay, well this desk isn't working. I'm gonna go to the desk downstairs or I'm gonna go sit outside when I'm trying to write. Something like that. It can definitely help. But then this is something that I've talked about in in conversations on the podcast recently, but it feels like this idea of having to be perfect gets in the way of me starting. A lot of times. Like the like I just have this idea of I want the perfect final product, I want the perfect script, I want just it needs to be perfect. So it makes it really hard to start because the first draft of anything is ⁓ I think this is a Hemingway quote, but the first draft of anything is sh right. So it's really hard when you have this idea of trying to be perfect, it makes it really hard to start. So Would you agree with that idea that the first draft, like you just need to get it out, you just need to get it done so that you can can edit and revise it or like is there anything to that perfectionism idea being something that can get in the way of people even getting started? speaker-0: Yeah, and I think there's two parts to play in that too. And the first one is, well, if you're trying to make it perfect, and at least for me, I'm an outliner, right? So I I ⁓ I like to outline the chapter right chapter, especially with clients to make sure being transparent as to what's going in every chapter. They know what's to expect, it eliminates revisions down the road. So the thing is though, if you're looking for that perfect first draft, sometimes that outline could become your roadblock because you're thinking too much about every single thing that's going to happen in the chapter instead of just starting like recently started writing my own book and it was against my nature by all means. I I wanted to just outline everything, but I was encouraged just start writing out that first chapter, get going with it, and it's worked out well that way too. So sometimes just like start the writing. You can always go back and change things. That's what Google Docs is for, right? But funny enough, I think that the opposite sometimes happens too. If you're looking to be a perfectionist, sometimes it's not about starting writing, but Stopping the writing, especially as a ghostwriter myself. I've seen it so many times where so many will keep wanting to revise and revise and revise because they think it's not good enough. It's not hitting the mark perfectly. But it's like, okay, well, it's never gonna be read if you don't finish it. So this is fine as is. Don't fix something that's not broken. So kind of just both sides of that. speaker-1: Yeah. What do you think is are the the signs or the criteria of like, all right, this is done. We're calling it done. We don't need to do any more revisions, no more edits. Let's call it done and ⁓ and move forward. speaker-0: Well, as a ghost rot, I always set very clear guidelines, you know, like we we gotta start from the beginning, the exact expectations of what the product's going to be, and just from a a business standpoint, you you just can't keep revising that many times. It's not logical. But if you're just writing your own book too to know when it's done, I'd say is just did you answer that question? Is it clear enough? Are we did that message get conveyed? There's a thousand different ways to say the same sentence, a thousand different ways to tell the same story if you really think about it. So just, you know, pick one and get it out there. Think about what matters more. You know, get having the book read or just having that imp that unfinished draft on your computer. So yeah, just ask yourself the question. Does it check off everything that's most important to me? Great. Let's just let's move on with it. That's kind of what I usually say. speaker-1: Love it. It's a tough question to answer. It's like, what is done? Right. It's definitely very case by case. And it's like, I don't know. Maybe it's more of a sense, kind of a feeling thing. And, you know, I can imagine that a fear that once you call it done, that means it's time to put it out into the world. And that can be scary. ⁓ that can be a scary idea of like, all right, well, now we're gonna put this out. And, you know, once you do that. Then if you've placed all of the emphasis on the success or failure of this book on how well it's going to be received, well, that's the moment of judgment once you put it out, right? So is there almost a conversation that you have with your clients that obviously you want like s a part of success is going to be how well the book is received. Right. But is there almost something 'cause I had a conversation a few weeks ago with a guy, Aaron Ryan, who's wrote fifty one books. at this point. He talks about this idea that every book that he's written has been for him, first and foremost. Like he wanted to write this book. So the way success would be typically defined of like how many copies were sold is secondary to him. Like for him, he just wanted to write this story. He wanted to put this book out there. So being happy with the with the book is like priority number one with him and kind of getting this story out there. Is there any kind of conversation that you have with your clients about that? It's like We want you to be happy with this book or like we want this to be the book that you wrote. Obviously, like I I would imagine most of your clients do care about like copies sold and things like that, but is there any conversation about what the criteria of success looks like for for each of your clients when you're working with them? speaker-0: The conversations I would have with a client just from the start is what their goals are. So are you looking for your book to turn around more clients? Are you looking for it to get you more speaking opportunities? Or do you just want a story to be told like the example you shared? So I'd say that's kind of the success criteria there. As a ghostwriter and freelancer, I don't do the marketing or anything like that. So that's a whole nother side of things to consider too. Because if you're looking to get a lot of copies, if that's what your goal is, you want a lot of copies sold, then then that's a marketing thing. That's more so you're on yourself too. You need to like do that outreach, have those communications to people, book connections to make that happen. So ⁓ there's lots of parts to play, but in in order to make sure the book itself is successful, yeah, you just think about what your goals are and you make a plan to ensure that it's addressed. And that's where the online does come into play and that's where open communication plays a huge part too. speaker-1: Love it. I'm throwing tough questions at you and I appreciate you taking them in stride. It's like what does success look like? Yeah. So I appreciate that. Going back to the ⁓ kind of generating the content for the book. Going back to generating the content for the book, right? So as a ghostwriter, right, and when you're working with a client, you will have interviews with your clients, right? So you start by selecting the topic, right? Getting clear on like, okay, what is this book going to be about? What questions is this book going to answer? And then once you have clarity on that, as far as I understand it, you start interviewing your clients and having these conversations to kind of pull the content out of them and how this book is going to be structured. So what kinds of questions, like what do these conversations that you're having with your clients, look like that maybe people who are listening could start to have with themselves or ask themselves just to kind of get the the gist out first? It's like what kinds of questions are you asking your clients once you have the ⁓ the topic identified? speaker-0: Yeah, so once you do have that topic, I start asking them questions to just get more into their head. So thinking about what are some stories that you remember from when you first got started that relate to this? Or what are some moments that you had a huge failure that might resonate with the audience? Or talk about a client who went through this similar problem that you went through and just kind of pull in even more details from them after they give that story. They might tell us about the client, but what were What were you feeling at the time that that happened? What were you wearing? What was going on around you? You know, all those different details really spice up a story. So just, you know, you have the initial question and then you go deeper and deeper until you get the real juice of it, the kind of details that bring a story to life. So that's kind of what I usually do too, and what somebody else can do as well if they're trying to extract stories from themselves. Once you have that topic, kind of looking back and thinking, okay, what are my experiences of this and then go deeper with that. I have that experience. What more can I say about it? What more, what more until you you get the full details out. speaker-1: Yeah. I love it. Cool. Now pivoting to another maybe more challenging subject. But obviously in the last few years the world has changed a lot, right? We talked about this idea that people read business books to get their questions answered. And obviously, in the world that we live in today, there's probably no better tool on the planet to get any question that you could ever have answered than artificial intelligence. So in a world with AI. Why do you think people will still read business books? speaker-0: Yeah, so ⁓ it's it is a huge thing these days. AI has really flooded the market. There's so many manuscripts out there that read like they were just assembled instead of written because you throw it into AI or COD and it comes out with a story for you. And you're right, you people could just ask AI the answer to the business question that they're looking to have answered. It it relates back to what we said about how stories always matter more. People trust humans more than they might trust a machine. But Honestly, I I even seen a uptick in people buying like printed copies of books now. So there's something about the human word, the written word, the story that people really do lean into. And even though AI has impacted the industry tremendously, it's it's still a huge thing. There's nothing like the human touch on something. I personally do a lot of humanization. People give me their AI generated manuscripts and I have to add in that human touch to it 'cause it's It's something that just adds a layer of credibility, a layer of realism, ⁓ trust all into that. I once had a client who brought me a book and again, it was drafted by AI and it he thought it sounded like everybody else's book. By nature, of course, it's going to because AI learns from analyzing other people's work. It it gets its material from what it finds online itself. So that's why we had to go back Pull those actual stories from him, add in his real voice, you know, like the your own turns of phrase, your own specific moments and memories, the way that you explain things slightly wrong on purpose kind of describes how someone might actually talk. And that's why someone would read that book over a AI generated book, because it it sounds like a real person. That's kind of the heart of the matter, right? You want to speak to a real person to get these insights to have that relationship. It means that a human's more valuable than AI these days. speaker-1: I love it. Yeah, the value of the human touch. And I also think there's something to be said about the fact that in order to use AI, right, you need to be able to ask the right question. And I think my favorite books that I've ever read exposed me to things that I never even considered. Like I didn't even know to ask these kinds of questions or think about these kinds of things. Right. So in order to use AI, you need to know the right question to answer. You need to know what to look for, what to out the best books that I've ever read, you know, have like schema changes or like whatever you want to call it, but they've introduced me to subjects and to topics and to things that I never would have considered myself. So I think that there's still absolutely going to be value in people who have built their expertise over decades and have learned things in the real world. They didn't learn things just by consolidating all the information that's out there on the internet, but they were out in the real world doing things. And then putting that into a really well written book with the human touch that kind of exposes readers to again things that they never would even consider. So I feel like there's something to that as well. speaker-0: Yeah, it's interesting how it kind of goes both ways 'cause the ⁓ AI the robots are pulling from only what it's online. But yeah, it doesn't actually know what it's like to step outside and smell the roses and take a stroll, right? Like the human experiences that it wouldn't really truly be able to grasp. So yeah, I mean, when it has your own personal insights and your own experiences, it just makes it all the better. I agree. Yeah. speaker-1: Yeah. And ⁓ this is probably similar to what we've already talked about already, but what do you think that a book can do that AI cannot? speaker-0: It can resonate with people. It it makes you feel like you're talking to somebody over a c a c a cup of coffee. You know, it's it's when you have a book that feels like a real person that you can relate to, you're more likely to hone in on those stories and grasp them and keep reading rather than just AI, you you ask it a question, you close the window when you're done with it, that's it. But this is more of like something lasting that'll stick with you and you'll remember and you'll retain. So that's ⁓ just one thing. speaker-1: I love it. So I guess a a very direct final I have two final questions for you. why do you think that experts today should should still write books? Like why do you think that they should do the work to write a book? speaker-0: Yeah, so there's just many different reasons. You might have a story in you that's dying to get out, or maybe you just you didn't even know what to write about, but and now you're considering writing one. These days it's important to have just a book out to set you apart from others is one. If you're trying to close a client and close a deal, well they're more likely to hire you if they've read your book and they know a little bit about who you are. They've read about your failures, they've read about your successes. They like the way you talk. Well, they're gonna hire you over somebody who doesn't have that. And kind of going along with that, well, having that book also helps you gain the clientele. Somebody might happen to pick up your book, not know anything about you, realize, ⁓ hey, this is a service I didn't even know I needed. And hey, let me reach out to the author now. I've read the book. I know what it's all about. Let me do it. If your book really isn't aligned to your own industry or your own business, well, it doesn't necessarily have to be about that. You've had experiences. Write a memoir. It's something just to hold for generational standpoints and look for your children to read, something for your own, maybe even your own employees, some guidance and wisdom for others to pass down. And what are you gonna do? What's your legacy going to be in in this world if it if you don't have a book to hold on to that, right? So lots of information. speaker-1: Amazing. So, Danielle, thank you so much for your time. I have one final question for you. It's a recurring question that I ask every guest. But before we get to that, how can people get in touch with you? speaker-0: Yeah, of course. Just head to authorityondemand.com. I am a freelance ghostwriter and editor, but we also do a lot of editing and ghostwriting through authority on demand. They do more than that as well. They handle everything it means to build a name for yourself. So in addition to having your book published by us, we also do marketing. We get you on speaking events, TED Talks, everything and all that. So it's authorityondemand.com. Go check. speaker-1: Amazing. We'll have that ⁓ linked in the description. So go check that out if you're somebody that feels like you have a calling to share your story, share the things that you've learned, right? And I feel like everybody has a story to tell. Everybody has somebody that they can help and they can serve. And you know, we kinda hinted at some of the benefits of writing a book, getting a book out there, but it probably goes far beyond the what we even talked about. You could probably learn more there on the website. So we'll have that linked in the description. But Danielle My final question for you is a recurring question that I ask every guest. If you had a giant billboard that everyone in the world, like one message to the world, everyone in the world could see for ten seconds, what would it say and why? speaker-0: I would say something on the lines of don't stop. Like don't stay in one place. Even if you're happy, even if things are going great, what else could be out there? Keep growing. If you have a great business, write a book, right? Add on to it. You got a great job. What what else can you do? Keep growing. Maybe that's the other thing too. Don't stop, keep growing, right? That's my mantra. I I started, I build in, that's that's what you have to keep doing. Don't stay in one place. There's always something to scale. speaker-1: Love it. Kid Cuddy said, Keep moving forward. I love it. Danielle, thank you so much for the time. speaker-0: Thank you so much. It's been a pleasure. speaker-1: Thank you for listening. The main thing I'm taking away from my conversation with Danielle is that your story is your differentiator. Right? There's endless ways that readers or consumers can get access to the principles and lessons that you teach, right? Most of what is written about today has been written about it by somebody else at some point in time. But your story is what's going to ⁓ differentiate your book and really resonate with the reader. After my conversation with Danielle, I thought about the the books and the stories that really sit with me. or the books that really sit with me and they're the ones that have the best stories, right? We remember the story, and the story teaches the principle. It's harder to really remember and resonate with just like dry principles on the pa written out in ⁓ in plain language on the page, right? That's why poetry can be so powerful is because it's a very artistic way of teaching life's truths. But yeah, the importance of story and that your story is worth telling and your story is your differentiator is my main takeaway from my conversation with Danielle. If you want to get connected with Danielle and you maybe want help writing a book or just having a conversation with Danielle, you can check out her work at the link in the description. And if you're an author, a course creator, or a coach and you want to make it easier for people to actually follow through on the work and engage with your ideas that you teach in your program, download the free program execution system toolkit in the description. It'll show you how to build what I call AI guides and execution infrastructure for your program to make it easier for your clients to get results. Thank you for listening and I'll see you in the next one.