Why Talent Isn’t Enough to Build a Creative Career
Talent matters. But talent alone rarely builds a lasting creative career.
In this episode of The Expert Method, Ian sits down with songwriter, publisher, and creative industry veteran Greig Watts to unpack what actually separates talented creatives from the people who turn their ability into a real career.
Greig shares lessons from decades in the music business, including why creatives need to think like business owners, why relationships and momentum matter so much early on, and how saying yes to unexpected opportunities can open doors you could never plan for.
They also explore the deeper…
The skinny
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