How to Build Authority Without Chasing a Bigger Audience
A bigger audience doesn't automatically mean more authority. So what actually makes people recognize, trust, and value your expertise?
In this episode of The Expert Method, Ian Gatzke sits down with Matty Dalrymple, author, podcaster, and consultant, to explore why building real authority has less to do with reaching as many people as possible and more to do with developing meaningful relationships with the right people.
They discuss why niching down makes your expertise more valuable, how a service-first mindset creates opportunities that traditional audience-building strategies often miss…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.