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Capacity: The Real Business Model

Most founders are taught to treat capacity like a mindset problem.

Push harder.

Be more disciplined.

Keep going.

Build faster.

But Bron Watson learned the hard way that capacity is not optional. After building a business model that looked successful from the outside, she was diagnosed with cancer — not once, but twice. That experience forced her to rethink everything about hustle, success, energy, and the way entrepreneurs build businesses around themselves.

In this episode, Ian and Bron talk about why capacity should come before scale, how hustle can become a dangerous identity, and what it…

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