Great Ideas Are Worthless Without Distribution
Most founders believe a great product should be enough.
Greg Rollett sees it differently. After working with thousands of makers, inventors, and product founders through The Grommet, he has seen the same pattern repeatedly: good ideas fail when there is no real demand, no distribution strategy, and no clear path to customers.
In this episode, Greg and Ian break down why distribution has become one of the most important moats in business today. They talk about how founders can validate demand before building, why founder-led content matters, how organic, owned, and rented distribution channels…
The skinny
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