Shows / Let's talk Marketplace
Let's talk Marketplace
More than half of all e-commerce sales are generated on online marketplaces - if that's not reason enough for a regular talk show! Marketplace specialists Valerie Dichtl and Ingrid Lommer take up the challenge.
Episodes
Let's talk MarketplaceLTM 108: Premium statt Preiskrieg – Wie Weleda seine Marke auf Marktplätzen schützt
Wie schützt man eine Premium-Marke auf Marktplätzen wie Amazon, Zalando oder DocMorris – und sorgt gleichzeitig für Markenbekanntheit? Diesen Fragen geht…
Let's talk MarketplaceLTM 107: Malte’s Insights from Luxembourg - An Amazon update from Haul to BuyForMe
In this episode, Valerie und Ingrid sit down once again with Amazon expert Malte Karstan, fresh from his visit to Amazon’s European HQ in Luxembourg. From…
Let's talk MarketplaceLTM 106: Cracking the German Market: Insights for International Brands
For brands looking to sell in Germany, it quickly becomes clear that this market follows its own rules, surprising even experienced cross-border sellers – for…
Let's talk MarketplaceLTM 105 Newsflash: TikTok Shop, B&Q Figures, Shein’s path to a generalist Assortment
It is THE topic that has kept the industry in suspense in recent weeks: the launch of TikTok Shop in Europe. Valerie and Ingrid take a critical look at this in…
Let's talk MarketplaceLTM 104: When FOMO Meets Meh - A TikTok Shop Deep Dive with Ed Sander
TikTok Shop's business is doing really badly in the US and the UK – even if TikTok doesn't say it out loud! But what does this mean for the TikTok Shop launch…
Let's talk MarketplaceLTM 103: What’s up, Zalando? Looking for the Hidden Story behind Zalando’s 2024 Figures
Sometimes, the question of why someone tells a story in exactly that way is more exciting than the story itself! A good example of this is Zalando: the 2024…
Let's talk MarketplaceLTM 102: The Marketplace Battle - Local vs Global in the Netherlands
What does bol have that Amazon doesn't? Or to put it another way: Why is bol so far ahead in the Netherlands? Ingrid and Valerie explore this question in the…
Let's talk MarketplaceLTM 101 Newsflash: TikTok Shop, Amazon figures, Colizey Closed
A fresh spring wind is blowing through the “Let's talk Marketplace” podcast! For the second season, Ingrid and Valerie have slightly changed the podcast…
Let's talk MarketplaceLTM 100!!! Our Journey through the Marketplace Universe
Ingrid and Valerie are proud to present: the 100th episode of the “Let's talk Marketplace” podcast! And that's why, in this episode, Ingrid and Valerie looked…
Let's talk MarketplaceLTM 99: Selling on Temu: how does it work - and is it worth it?
For brands, it could become the crucial question: should they ride the (successful) wave of Temu or should they ostracize the nasty low-cost competition? Some…
Let's talk MarketplaceLTM 98: How to manage the cashflow of your marketplace business feat. Storfund
LTM 98: How to manage the cashflow of your marketplace business feat. Storfund What is often preventing marketplace sellers from growing? A lack of liquid…
Let's talk MarketplaceLTM 97: How to Sell on Bol - Chances for international sellers on the Dutch Local Hero
If you want to sell in the Netherlands via marketplaces, you can't get past the top dog bol. While the market leader used to have a reputation for being very…
Let's talk MarketplaceLTM 96: Why Wayfair failed in Germany and more Home & Living Marketplace Insights
Which red flags have indicated the end of Wayrfair in Germany? Why is XXXLutz so successful in the marketplace business? Why are marketplace fees sometimes…
Let's talk MarketplaceLTM 95: Think big, Act Carefully - how to enter the US market with a small team
How does a small brand manage to do good business in the US? Niko Moll from the children's sunglasses brand Mausito has shown how it's done and in this episode…
Let's talk MarketplaceLTM 94: Marktplatz-Auswahl: So viele Kanäle, so viel Strategie!
Trends hinterherzulaufen ist keine gute Strategie – vor allem nicht für die Auswahl von geeigneten Plattformen für das Marktplatz-Business! Doch wie lässt sich…
Let's talk MarketplaceLTM 93: Our Marketplace survey: What the European Platforms have in store for 2025
Welcome to 2025! In the first episode of “Let's talk Marketplace” this year, Ingrid and Valerie have ventured an outlook on the coming 12 months in the…
Let's talk MarketplaceLTM 92: Zalando takes over About You! What happens now?
The news was like a shockwave: Zalando is buying About You. A week later, it's time to take a closer look at what the takeover means for the market, retailers…
Let's talk MarketplaceLTM 91: Marketplace Jobs and how to hire new team members
It's December and what do many marketplace people do? They are looking for a new job! Don't believe us? Then take a look at the number of job changes that are…
Let's talk MarketplaceLTM 90: Wann überholt Shein Zalando?
„Das ist keine Welle und auch kein Tsunami, das ist ein Anstieg des Meeresspiegels!“ Das sagt der renommierte Handelsexperte Professor Dr. Gerrit Heinemann…
Let's talk MarketplaceLTM 89: It’s Quadrant Time! The most relevant B2C-marketplaces for Consumer Electronics in Europe
For the new episode 89 of “Let's talk Marketplace”, Ingrid took on the role of podcast guest: She presented her new marketplace quadrant “Consumer Electronics”…
Let's talk MarketplaceLTM 88: Von der Blackbox zum Partner - Wie ebay Die Marken umwirbt
In dieser Episode von "Let's talk Marketplace" tauchen Valerie und Ingrid mit Lisa Haak, Head of Seller Community und Brand Relations bei eBay, tief in das…
Let's talk MarketplaceLTM 87: Strategies for Successful Vendor Negotiations feat. Martin Heubel
At the end of the year, many vendor negotiations with Amazon are on the agenda – and these are truly no walk in the park! Because Amazon, of course, has its…
Let's talk MarketplaceLet’s talk Marketplace 86: 3rd quarter reports round-up a.k.a. is that light at the end of the tunnel?
Amazon impressive, Etsy miserable, eBay somewhere in between – that's how you could summarize the fresh quarterly figures. In this episode 86, Ingrid and…
Let's talk MarketplaceLet’s talk Marketplace 85: How to start on new marketplaces FAST feat. Base.com
Time to market is a much-used term – and at the same time such an important criterion in the marketplace business. A realistic timeframe for a new start in the…
Let's talk MarketplaceLet’s talk Marketplace 84: Was passiert, wenn du deine Marktplatz-SLAs nicht einhältst, und andere Logistik-Geschichten
Jeder Marktplatz hat seine eigenen SLAs, also seine Service Level Agreements, und diese Vorgaben einzuhalten, ist manchmal eine gigantische Herausforderung -…
Let's talk MarketplaceLet’s talk Marketplace 83: These are the marketplace you need for selling to Eastern Europe
The west is settled, now it's the east's turn – this is roughly how the current rush on the markets in Central and Eastern Europe can be described: It is a…
Let's talk MarketplaceLet’s talk Marketplace 82: Marketplace Techtalk: Full-Service oder best-of-breed?
Wie bekommen Händler ihren Multichannel-Vertrieb technologisch am besten in den Griff - alles aus einer Hand oder lieber viele einzelne Spezialanbieter? Für…
Let's talk MarketplaceLet’s talk Marketplace 81: Amazon’s big vendor clean-up - what now? feat. Martin Heubel
What can you do when Amazon kicks you out of the vendor program? Hundreds of brands probably received notice of termination from Amazon a few weeks ago and are…
Let's talk MarketplaceLet's talk Marketplace 80: Luxusuhren auf Marktplätzen? Klar geht das!
Wie verkauft man Luxus-Uhren auf Marktplätzen? Chronext macht es vor: Zum einen als selbständiger Marktplatz, der als Vermittler zwischen Verkäufer und Käufer…
Let's talk MarketplaceLet’s talk Marketplace 79: China update with Ed - Temu, Shein and everything else
With almost 700 million visits per month, Temu is the second most frequently visited e-commerce site in the world. And because Temu is so successful, the…
Let's talk MarketplaceLet’s talk Marketplace 78: Alles über Kauflands Start in Polen und Österreich
Der Vorteil von schrittweiser Internationalisierung: Man muss das Rad nicht immer neu erfinden! Und das gilt nicht nur für Händler, sondern auch für…
Let's talk MarketplaceLet’s talk Marketplace 77: Retail Media Life Hacks für Brands feat. Marc Sonnemann
Wer auf Marktplätze sichtbar sein will, kommt an Retail Media eigentlich nicht mehr vorbei, denn auch wenn Marken und Händler sich es anders wünschen – die…
Let's talk MarketplaceLet’s talk Marketplace 76: Let’s talk Marketplace 76: Internationalisierung Extreme! Verkauf nach USA, UK und Indien
Wow, manche gehen echt mutige Wege beim Sprung über die Grenze! Die Münchner Home & Living-Marke KARE jedenfalls ist in 52 Ländern aktiv, darunter so exotisch…
Let's talk MarketplaceLTM 75: Umsatzsteuer-Chaos im Cross-Border E-Commerce: Wie du Stolperfallen vermeidest feat. Taxdoo
Internationalisierung über Marktplätze ist total easy: Ein paar Klicks und schon kann man europaweit verkaufen. Stimmt – aber nicht ganz. Denn da sind noch die…
Let's talk MarketplaceLet’s talk Marketplace 74: Keine Kaffeesatzleserei - wie der Statista-Gründer Fakten für den E-Commerce beschafft
Wer im E-Commerce oder im Marktplatz-Business unterwegs ist, steht über kurz oder lang vor Fragen wie: Welches Volumen hat mein Marktsegment online? Welche…
Let's talk MarketplaceLet’s talk Marketplace 73: How marketplaces change the DIY industry
Hardly any other sector is as strongly characterized by offline business as the DIY & garden sector - and not just in Germany or Europe, but worldwide. This…
Let's talk MarketplaceLet's talk Marketplace 72: Unsere Länderquadranten en detail - diese Marktplätze brauchst du in De, It und CH
Wer im Online-Vertrieb internationalisieren will, hält meist nach geeigneten Marktplätzen im (benachbarten) Ausland Ausschau. Doch welche Marktplätze sind in…
Let's talk MarketplaceLet's talk Marketplace 71: Why Amazon is (now) all about AI
Does Amazon really want to become like Temu? Why is AI vital for Amazon's survival? Why is Amazon expanding its B2B business so massively right now? These are…
Let's talk MarketplaceLet’s talk Marketplace 70: Wie man ein kleines D2C-Marktplatz-Schnellboot im großen Bosch-Konzern steuert
Wie rocken große internationale Konzerne ihr Marktplatz-Geschäft? Und warum steigen sie – wie beispielsweise die Bosch Home & Comfort Group - in den…
Let's talk MarketplaceLet’s talk Marketplace 69: How Temu works - and why it won’t go away again
Hardly any other platform has moved the market as much as Temu in the past 12 months: shoppers are delighted with cheap bargains, and around one in four online…
Let's talk MarketplaceLet's talk Marketplace 68: Marktplatz-Onboarding live - wie EMP auf eBay durchstartet
Wie kann sich ein Unternehmen mit einem breiten Sortiment auf einem diversen Marktplatz wie eBay gut positionieren? Und wie kann ein Retailer sich als starke…
Let's talk MarketplaceLet's talk Marketplace 67: How we turn Crazy Event Summer into Amazing Event October
Marketplace Universe's vision: to connect marketplace people throughout Europe. In the new podcast episode 67, Ingrid and Valerie reveal how this vision is…
Let's talk MarketplaceLet’s talk Marketplace 66: Retail Media - Amazon im Lambo, alle anderen auf dem Skateboard?
Entsteht mit Retail Media eine Art neue Marktplatz-Steuer? Und wird der Verkauf auf Marktplätzen für Händler und Brands noch kostspieliger, weil sie zwingend…
Let's talk MarketplaceLet’s talk Marketplace 65: How to expand your marketplace business profitably feat. Channelengine
Internationalization is the order of the day for many retailers and brands. However, for around two and a half years now, the focus has been on profitability…
Let's talk MarketplaceLet's talk Marketplace 64: Das sind die wichtigsten Marktplätze für Schmuck und Uhren feat. Heidemann Schmuck
Vor 15 Jahren wagten Eva und Jan Heideman einen mutigen Schritt: Sie stiegen sehr früh als D2C-Marke in das Marktplatzgeschäft ein - und zwar mit einem…
Let's talk MarketplaceLet’s talk Marketplace 63: How TikTok Shop re-defines the platform game feat. Chris Dawson
There are increasing signs that TikTok Shop will launch in Germany this year. It's high time to take a look at how business is going at TikTok. Chris Dawson…
Let's talk MarketplaceLet's talk Marketplace 62: Fraud im Marktplatz-Business: Bandenkriminalität, Retourenbetrug - wie krass ist es wirklich?
100 Milliarden US-Dollar Schaden haben Kriminelle 2023 in den USA mit Retourenbetrug verursacht, hat die Federal Retail Association ermittelt. Demnach sind…
Let's talk MarketplaceLet's talk Marketplace 61: LTM goes to... UAE
There is hardly any of it left in Europe, but in Dubai it’s there: a real gold-rush atmosphere. This is because the United Arab Emirates is striving to become…
Let's talk MarketplaceLet’s talk Marketplace 60: So bauen wir das ‘Marketplace Universe’ - Update aus dem Maschinenraum
DEUTSCHE VERSION Wenn man ein Paar fragt, wie es sich kennengelernt hat, bekommt man ja oft zwei sehr unterschiedliche Versionen derselben Geschichte erzählt…
Let's talk MarketplaceLet's talk Marketplace 60: How we build the Marketplace Universe - update from the engine room
ENGLISH VERSION! If you ask a couple how they met, you often get two very different versions of the same story. With Ingrid and Valerie - the two creators of…
Let's talk MarketplaceLet´s talk Marketplace Podcast 59: LTM goes to… Sweden and the Nordics
What makes the Swedish online market tick? Why are marketplaces nowhere near as popular there as in other European countries? And what is the easiest way to…
Let's talk MarketplaceLet's talk Marketplace 58: Vaditims große Marktplatz-Pläne feat. Sneaker-King Stepan Timoshin
Er sagt, er ist ein kleiner Junge aus Berlin-Marzahn und er hatte einen Traum: sich hochzuarbeiten und richtig Geld verdienen. Das ist ihm extrem gut gelungen…
Let's talk MarketplaceLet's talk Marketplace 57: New opportunities for fashion feat. Tradebyte
Where have they gone, the double-digit growth rates? Especially fashion brands are asking themselves this question. Many have lost ground in recent months…
Let's talk MarketplaceLet's talk Marketplace 56: Selektiver Vertrieb, oder: Warum Brands mehr A... in der Hose brauchen
Preisfrage: Wovon träumt ein Marktplatz-Manager nachts? Antwort: Von selektiven Vertriebsmodellen. Oh, wie schön wäre es doch, wenn sich die Preisspirale rund…
Let's talk Marketplace"Let's talk Marketplace 55: Honey, who shrunk the fashion business?"
There is no way around it: We have to talk about fashion. The Zalando figures for 2023 are out and show the company's paradigm shift from growth-driven to…
Let's talk MarketplaceLet's talk Marketplace 54: SO eroberst du den US-Markt feat. Klaus Forsthofer
Es wird Zeit für eine neue Ausgabe von "Let's talk Marketplace reist..." - und diesmal machen wir uns, begleitet von unserem Gast Klaus Forsthofer, auf den Weg…
Let's talk MarketplaceLet's talk Marketplace 53: What is marketplace-as-a-service - and it it for you? feat. Marketsupply
Let’s talk marketplace is a weekly podcast now - and Ingrid and Valerie are already quite pumped to present all their new insights for you, even though the…
Let's talk MarketplaceLet's talk Marketplace 52: Wie verkauft man Farben auf Marktplätzen, Miss Pompadour?
Ein großer Teil des Erfolgs der Farben-D2C-Brand Miss Pompadour, die seit rund drei Jahren die deutschen E-Commerce-Bühnen aufmischt, besteht in der Fähigkeit…
Let's talk MarketplaceLet's talk Marketplace 51: How to sell on... Allegro
Welcome to a truly international episode: Ingrid records from Germany, Valerie tunes in from her workation Thailand and joining them from Poland is Mateusz…
Let's talk MarketplaceLets talk Marketplace- Folge 50: Welche Marktplätze brauchst du im… Spielwaren-Markt?
Man macht Pläne, damit das Universum was zu lachen hat, heißt es. Aber manchmal entstehen aus gescheiterten Plänen ja auch tolle neue Sachen. So wie diesmal…