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Let’s talk Marketplace 63: How TikTok Shop re-defines the platform game feat. Chris Dawson

There are increasing signs that TikTok Shop will launch in Germany this year. It's high time to take a look at how business is going at TikTok. Chris Dawson, editor-in-chief of the British e-commerce online magazine Channel X, has been keeping a close eye on developments in the UK right from the start. TikTok Shop was launched there in 2021, a year earlier than in the USA. There are now more than 1.5 million TikTok businesses in the UK and they are writing extraordinary success stories.

In episode 63 of the podcast “Let's talk Marketplace”, Chris explains what makes doing business on TikTok…

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