LTM 106: Cracking the German Market: Insights for International Brands

Let's talk Marketplace · Apr 10, 2025 · 33m

For brands looking to sell in Germany, it quickly becomes clear that this market follows its own rules, surprising even experienced cross-border sellers – for example, because of the strong dominance of Amazon. In this episode, Ingrid and Valerie explore the question of what really drives German buyers, how they behave in marketplaces, and what that means for brands planning to enter the market. Dex van Hofwegen, Director of Sales & Customer Success at Dutch marketplace integrator ChannelEngine, is also joining us. Dex not only knows what questions international customers have when entering…