Let’s talk Marketplace 73: How marketplaces change the DIY industry

Let's talk Marketplace · Jul 25, 2024 · 50m

Hardly any other sector is as strongly characterized by offline business as the DIY & garden sector - and not just in Germany or Europe, but worldwide. This means that the DIY market still has a gold rush ahead of it in the marketplace business.

A few figures: Between 2019 and 2023, online sales in the DIY & Garden sector in Germany increased by 20 percent, while brick-and-mortar retail only grew by 5 percent. 38% of online sales are generated via marketplaces. However, the online share of total retail sales in the DIY sector is only 7 percent. So there is still a lot of room for…