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LTM 87: Strategies for Successful Vendor Negotiations feat. Martin Heubel
At the end of the year, many vendor negotiations with Amazon are on the agenda – and these are truly no walk in the park! Because Amazon, of course, has its own interests in mind – not those of the brands. But if you go into the talks well prepared, you have a better chance. Martin Heubel – formerly a vendor manager at Amazon himself and now an independent Amazon consultant – explains in this podcast episode with Valerie what is important in the negotiations.
For example, he reveals who should and should not participate in the talks and when, which key figures should underlie the talks and…
The skinny
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