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LTM 96: Why Wayfair failed in Germany and more Home & Living Marketplace Insights
Which red flags have indicated the end of Wayrfair in Germany? Why is XXXLutz so successful in the marketplace business? Why are marketplace fees sometimes ridiculously high? Valerie discussed all these questions in this episode with Philip Kehela, co-founder and managing director of the furniture brand mokebo.
Philip follows this strategy: If a new marketplace has points of contact with our categories, we will use it because our business model is designed to scale very quickly and with very little personal investment in marketplaces. He explains why mokebo produces almost exclusively in…
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