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LTM 92: Zalando takes over About You! What happens now?
The news was like a shockwave: Zalando is buying About You. A week later, it's time to take a closer look at what the takeover means for the market, retailers and brands. Valerie and Ingrid have brought Stefan Wenzel, an experienced fashion and marketplace expert, into the podcast for this.
Together they shed light on how the step is to be evaluated from Otto's point of view, what impact the merger of the number one and two has on fashion retail and whether it helps to compete against Shein (spoiler: rather not).
They also discuss opportunities and risks for brands and retailers – Zalando is…
The skinny
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