LTM 95: Think big, Act Carefully - how to enter the US market with a small team

Let's talk Marketplace · Jan 23, 2025 · 45m

How does a small brand manage to do good business in the US? Niko Moll from the children's sunglasses brand Mausito has shown how it's done and in this episode he talks about his strategy: he focused on Amazon, accepted the marketplace's support, learned a lot about logistics – and paid a price.

For example, because he spent far too much money on advertising. Or because he thought that if he could do the business in Europe, he could do it in the US. Nevertheless, he is now successful and enjoys advantages such as no VAT, low return rates and lower Amazon fees. He is also expanding the B2B…