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Let´s talk Marketplace Podcast 59: LTM goes to… Sweden and the Nordics
What makes the Swedish online market tick? Why are marketplaces nowhere near as popular there as in other European countries? And what is the easiest way to conquer the market? In their new podcast episode, Ingrid and Valerie join Anna Nordlander on a trip to Scandinavia and - spoiler - to Japan to explore the marketplace worlds there and find out more about similarities and differences.
In Sweden, the five largest marketplaces account for less than 25 percent of total e-commerce sales - in Germany, the online marketplace share of e-commerce turnover is higher than 65 per cent. However, the…
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