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LTM 99: Selling on Temu: how does it work - and is it worth it?
For brands, it could become the crucial question: should they ride the (successful) wave of Temu or should they ostracize the nasty low-cost competition? Some have already taken the plunge, some with the help of Valentin Hauß, CEO of the German marketplace agency com-create, which specializes in technological connections to platforms like Temu. This gives Valentin a direct line to Temu and valuable insights.
In the podcast, he talks about how hard Temu is trying to work with European brands and retailers, that Temu seems willing to change its pricing policy, and that the cheap image is to be…
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