Shows / Marketing MADE. For Style-Led Brands
Marketing MADE. For Style-Led Brands
Not Another Marketing Podcast, Marketing MADE. is the source for fashion, jewellery and style-led brand founders, marketers and in-house teams who are tired of generic marketing advice and ready for strategies that actually work. Each episode delivers tactical insights and proven strategies that can be implemented immediately.
Episodes
- Marketing MADE. For Style-Led Brands
Inside Our Agency: The Ads, Strategies & Brands Winning Right Now
We're taking you behind the scenes at MADE. In this episode, I'm joined by my second-in-charge, Marguerite, to chat about what we're actually seeing across our…
- Marketing MADE. For Style-Led Brands
Partnership Ads: The Silver Bullet for Meta Ads?
Everyone's talking about Partnership Ads. But most brands are missing the bigger picture. It's not just about putting paid spend behind a creator's content…
- Marketing MADE. For Style-Led Brands
15 Black Friday (Or Any Sale) Ad Creatives Your Account Needs
Running a sale? Slapping a discount on a pretty product image and hoping for the best isn't a creative strategy. In this episode, I'm breaking down 15 ad…
- Marketing MADE. For Style-Led Brands
8 Ad Angles Your Meta Account Needs Right Now
Open your ad account and count how many genuinely different arguments your ads are making. Not formats, angles. For most brands the honest answer is two…
- Marketing MADE. For Style-Led Brands
10 Marketing Strategies That Are Actually Working Right Now (From An Agency Owner)
This week’s episode is a little different. Madelene is taking you inside the agency to share the strategies she’s discussing, testing and implementing right…
- Marketing MADE. For Style-Led Brands
Premium Brands Don't Do Black Friday. They Do Drops.
It's September, and your inbox and newsfeed is filling with Black Friday playbooks, countdown timers, discount ladders, "steal our BFCM sequence." And if you…
- Marketing MADE. For Style-Led Brands
Who Gave You That Roas Target? Why Skincare, Jewellery & Fashion Brands Can't Use The Same Number
You have a ROAS target. Maybe it's a 3. Maybe it came from your last agency, or a podcast, or it just "feels safe." Here's the uncomfortable question: could…
- Marketing MADE. For Style-Led Brands
You Don't Have A Content Problem. Why Fashion & Jewellery Ads Stop Bringing In New Customers
Book a free Meta audit with Maddi: https://api.leadconnectorhq.com/widget/bookings/meta-audit-ads You've got the studio days booked. The creative director. The…
- Marketing MADE. For Style-Led Brands
How To Win Q4 (Part Two)
If you haven't listened to part one of this episode, I strongly suggest scrolling back one week. Today's conversation is a follow-on, fiving deeper into…
- Marketing MADE. For Style-Led Brands
How To Win Q4 Before Black Friday Even Starts (Our Client Playbook)
Black Friday started in early October last year, CPMs doubled, and eight-figure brands outspent everyone for the same eyeballs. Here's how we're prepping our…
- Marketing MADE. For Style-Led Brands
4 Problems Holding Back Almost Every Fashion & Jewellery Brand
This week I'm walking you through the four problems I see inside almost every fashion and jewellery brand that comes to us. Why your content looks like…
- Marketing MADE. For Style-Led Brands
Fix This For Better Meta Ads' Results
You've tested new hooks, new creators, new concepts and the account still won't scale. The problem isn't your ads. It's where the click lands. In this episode…
- Marketing MADE. For Style-Led Brands
Your Skincare Ads All Talk to the Same Person
If your skincare ad strategy is “make more UGC,” you don't have a strategy, you have a format. In this episode I break down the mistake I see in nearly every…
- Marketing MADE. For Style-Led Brands
Why New Collections Flop On Meta (Even At $10M A Month)
A brand doing ten million a month launched a new range on Meta and it flopped. Not because of budget, not because of the product. In this episode I break down…
- Marketing MADE. For Style-Led Brands
3 Ad Types We're Testing on Meta (And Why I Think They'll Work)
Every week at my agency MADE. we put new ad types into live Meta accounts and this week I'm doing something risky: putting my predictions on record before the…
- Marketing MADE. For Style-Led Brands
Why Expensive Products Need Different Ad Hooks
You're running ads for a product that isn't cheap and the hooks that work for $30 brands are hurting yours. People stop, watch, even like the ad… and then…
- Marketing MADE. For Style-Led Brands
Why Your Jewellery Ads Stop Scaling (And How to Break Through)
Almost every jewellery brand hits the same wall. You scale nicely from zero to $20k a month. You push toward $30k and things start feeling harder. You add…
- Marketing MADE. For Style-Led Brands
Why Your Best Meta Ad Looks Like a Failure
In this episode we break down why Meta's reported ROAS over-credits the ads that reach people you already owned, and under-credits the desire-driven creative…
- Marketing MADE. For Style-Led Brands
Gifted vs Self-Gifted Ads For Jewellery & Fashion Brands
You think you're running ads to one customer. You're running them to two and they want opposite things, at opposite moments, for opposite reasons. In this…
- Marketing MADE. For Style-Led Brands
What's Working on Meta Ads Right Now: The Post-Andromeda Scaling Playbook
You found a winning ad. You pushed budget into it. And within a week, ROAS collapsed. If that cycle sounds familiar, the problem isn't your creative and it…
- Marketing MADE. For Style-Led Brands
Meta Ads Stopped Scaling? (It's Not Your Creative)
You've hit a ceiling. You're pushing more budget at your Meta ads and the returns are getting worse, not better, so you do what every founder/media buyer does…
- Marketing MADE. For Style-Led Brands
Ad Content Ideas for Fashion, Jewellery & Accessory Brands That Most Teams Never Try
Most fashion and jewellery brands are running the same ads. Polished product shots. Aesthetic lifestyle content. Generic UGC. And then wondering why nothing…
- Marketing MADE. For Style-Led Brands
Why Your Meta Ads Stop Scaling: Frequency, Incremental Reach & The Saturation Trap
Your best performing ad might be the reason your account can't scale. In this episode, Madelene breaks down the most misdiagnosed problem in paid social; reach…
- Marketing MADE. For Style-Led Brands
Why People Click Your Ads But Don't Buy — The Trust Problem With Ecommerce
You're getting the clicks but not the sales. The ad is working — they want the product. But something is stopping them from buying, and it's not your price…
- Marketing MADE. For Style-Led Brands
Build A Creative Strategy With Me - Steal My Exact Formula For Creating Winning Ads
Most brands hit a wall with their Meta ads not because their creative is bad, but because it all looks the same to the algorithm. In this episode, I'm walking…
- Marketing MADE. For Style-Led Brands
Why Jewellery Ads Aren't About Jewellery
Nobody wakes up thinking "I need a necklace." They think "I just got promoted," "I finally left that relationship," or "I want to celebrate myself" and the…
- Marketing MADE. For Style-Led Brands
Your Campaign Shoots Are Killing Your Ads. What Andromeda Means For Style Led Brands.
If your Meta ads aren't performing the way you expect, even when your creative looks polished and on-brand, this episode will change how you think about your…
- Marketing MADE. For Style-Led Brands
From Adelaide to New York Fashion Week: How Modi The Label Built a Cult Fashion Brand
What does it actually take to go from a local fashion brand in Adelaide to New York Fashion Week? In this episode of Marketing MADE, I sit down with the…
- Marketing MADE. For Style-Led Brands
Creative Diversification: The Real Reason Your Ads Aren’t Spending
Most fashion, jewellery and beauty brands think they’re testing enough creative. More ads. More hooks. More variations. But if your Meta ads aren’t scaling… or…